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Vendors are a large part of successful multifamily operations. By outsourcing various areas like landscaping, cleaning, maintenance, amenity management and other activities, apartment property managers can spend more time on big-picture tasks, including tenant recruitment and retention.

While vendors are important, too many of them can be problematic. “Juggling multiple vendors creates inefficiencies, service inconsistencies and administrative headaches,” WithMe Founder and CEO Jonathan Treble told ApartmentBuildings.com. As a result, multifamily owners and operators are consolidating vendors and letting go of inefficient suppliers without reducing quality.

CHICAGO, IL — Feb. 25, 2025 — WithMe, Inc., a leader in technology-powered printer solutions and coffee amenities, is teaming up with Hiring Our Heroes (HOH) to help veterans, military spouses and transitioning service members secure rewarding civilian careers.

As part of this initiative, WithMe is proud to become a corporate donor for HOH while also partnering with them to actively recruit military talent. By investing in career pathways for service members, WithMe is recognizing the leadership, adaptability and problem-solving skills this community brings to the workforce.

"By partnering with Hiring Our Heroes, WithMe is not only opening doors to meaningful careers for military professionals but also strengthening our team with their unique expertise,” said Jeff Lail, COO at WithMe and U.S. Army Veteran. “Military service cultivates the exact qualities we value at WithMe — resilience, innovation, discipline and mission-driven leadership.”

WithMe’s technology-powered amenities, PrintWithMe and SipWithMe, are available in over 5,000 locations, serving 2 million apartment homes and 3 million users nationwide. With rapid growth and a customer-first approach, the company offers an ideal work environment for those transitioning from military service to civilian careers.

"As a veteran, I understand the challenges of entering the private sector," said Andrew Shockley, Service Operations Manager at WithMe and U.S. Air Force Veteran. “WithMe’s culture of innovation and teamwork aligns perfectly with the skill sets of veterans, and this collaboration with Hiring Our Heroes will help bridge the gap between military experience and civilian careers.”

WithMe’s job openings are now featured on HOH’s military job board, and the company is actively engaging in HOH career fairs and networking events to connect with military job seekers. Beyond hiring, WithMe is exploring mentorship programs, sponsorships and volunteer initiatives to further support HOH’s mission.

HOH, a program of the U.S. Chamber of Commerce Foundation, has connected more than 78,000 military-affiliated job seekers with American businesses in the past year alone through hiring events, fellowships and professional development programs.

"Our mission is to create meaningful economic opportunities by connecting top military talent with leading employers," said Jana Toner, Executive Director of Partnerships at Hiring Our Heroes. “WithMe’s dedication to hiring and supporting veterans and military spouses is exactly the kind of corporate leadership that drives lasting impact."

To learn more about WithMe’s career opportunities and its partnership with Hiring Our Heroes, visit WithMe’s website.

About WithMe, Inc.

WithMe, Inc. makes lives better every day through convenient, technology-powered amenities for the multifamily industry and beyond.

WithMe’s PrintWithMe and SipWithMe solutions simplify resident printing and coffee, enabling property management teams to provide a superior living experience while reducing costs, optimizing spend, and saving staff time. 

PrintWithMe powers printer amenities and staff solutions at thousands of multifamily, cafe and coworking locations across all 50 states. SipWithMe is redefining multifamily coffee by pairing reliable, high-performance machines with craft-roasted coffee.
WithMe is an Inc. 5000 fastest-growing company, appearing on the list for the past four consecutive years, as well as a 2024 NAA Top Employer and 2023 Inc. Power Partner.  Learn more at withme.com.

The owners of multifamily properties have long relied on amenities to set their buildings apart from their competitors. But as monthly apartment rents continue to rise, renters today expect even more amenities in their common areas. 

We interviewed Jonathan Treble, founder and chief executive officer of WithMe, Inc. about this trend. WithMe provides wireless printing and barista-quality coffee machines for multifamily properties and offices. 

Here is some of what Treble had to say about the power of common-area amenities and how they can help multifamily owners keep their properties full.

In recent years, apartment amenities have been extravagant and elaborate. Luxury properties, specifically, have seen a rise in features ranging from screening rooms to golf simulators, crystal lagoons, and podcast recording studios.

But that could be changing.

“As the cost of living continues to rise, residents are placing greater value on amenities that bring convenience and utility to their everyday lives,” Jonathan Treble, founder and CEO of WithMe, a multifamily amenity solutions company, told ApartmentBuildings.com. Golf simulators and cold plunges can be a lot of fun. “They don’t necessarily simplify or improve day-to-day living for most residents,” Treble added.

Additionally, Treble noted that the demand for convenience-based amenities versus luxury options continues to “reshape amenity offerings across all classes. ”

As the seasons change, so do your residents’ needs and desires. Providing amenities and planning events that align with these shifting demands can be a game-changer for property managers. In fact, resident events have been shown to boost satisfaction, improve online reviews and impact lease renewal decisions, making them an essential tool for long-term property success.

According to WithMe Inc.’s 2025 amenity outlook survey, which gathered insights from senior multifamily professionals at the country’s top property management companies, including Bozzuto, Greystar and Willow Bridge, there is a rise in resident demand for multipurpose spaces where they can relax, connect with neighbors and work.

If there’s one thing I’ve learned in the multifamily industry, it’s this: the best way to ensure your amenities are valued is to ask the people who use them – your residents.

At WithMe, Inc., we regularly survey thousands of residents, and the results from our latest round of questions reinforced something I’ve always believed: practical, everyday amenities win over flashy, trend-driven features every single time.

It’s not about chasing fads or selecting features that look good in a photo. It’s about creating spaces that truly fit into residents’ lives. From coffee bars that power up their mornings to full-service fitness centers and smart-home features that add convenience and control, the amenities residents love are the ones that make life a little easier.

Let’s talk about what really matters to residents and how focusing on practical, impactful options can transform your properties into communities people are proud to call home.

The multifamily housing market is constantly evolving, and so are the expectations of tenants. Today’s renters are looking for more than just a place to live—they want an apartment that fits their lifestyle and supports their needs. While luxury features like rooftop pools and concierge services may still have appeal, the amenities that truly matter to renters in 2025 are rooted in convenience, technology, and practicality.

For property managers, understanding and implementing the right mix of amenities can be a game-changer. The competition for tenants is fierce, and staying ahead of emerging trends is essential for maintaining high occupancy rates and tenant satisfaction. This article will explore the apartment amenities tenants are prioritizing, highlight trends shaping the multifamily housing industry, and introduce innovative solutions from WithMe, Inc., a leader in technology-driven apartment amenities.

As resident expectations continue to evolve, the multifamily housing industry must set a new standard for amenities in the new year. With remote work, wellness and technology shaping everyday life, property managers and developers are introducing innovative amenities to create vibrant, adaptable and highly personalized living spaces.

Village Green’s Executive Vice President Marketing & Brand Loyalty Ashley Sinclair and WithMe Inc.’s CEO & Founder Jonathan Treble know about the latest amenity trends. From tech-enabled conveniences and wellness-focused spaces to creative areas for crafting and leisure, these industry leaders share their insights on how multifamily properties are embracing the future of resident experience in a rapidly changing market.

CEOs must be strategic about how they allocate their limited time. Time spent on low-impact tasks—such as micromanaging or unnecessary meetings—could be better used on bigger-picture tasks like strategic planning or partnership development.

Below, 20 Forbes Business Council members share some areas where they believe CEOs can stop wasting their energy. By focusing on high-impact activities, you can make the most of your time and drive organizational growth.

Research Projects

CEOs should spend less time waiting for staff to complete research projects. Whereas we used to task executive assistants or marketing team members with research on macro or micro topics, AI can now deliver strong briefings in seconds. It's game-changing and should speed up the rate of C-suite decision making. - Jonathan TrebleWithMe, Inc.

Artificial intelligence has a lot of uses in multifamily—for example, chatbots can help prospective residents get information about the community. However, there are a lot of areas where the human touch is still important. The MHN Executive Council shares where they don’t use AI.

Personal Connection

While I rely on AI for many tasks and appreciate its efficiency, there are still areas where the human touch is irreplaceable. I won’t use AI for deeply personal conversations or decisions that require emotional intelligence, empathy and nuance. Building meaningful relationships with my team, clients and loved ones is something that technology can’t replicate. I also wouldn’t rely solely on AI for creative visioning, as human intuition and creativity are key to shaping the bigger picture in ways AI may not yet grasp. —Jonathan Treble, Founder & CEO, WithMe Inc.

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