WithMe was proud to be the driving force behind one of 90+ amazing educational sessions at Apartmentalize 2024, powered by the National Apartment Association!
For Culture Counts! Secrets to Hiring, Engaging and Retaining Top Talent, we recruited (pun intended) three culture experts to lead a dynamic conversation on cultivating a thriving workplace culture that fosters engagement and retention.
Moderated by our founder and CEO, Jonathan Treble, the interactive panel presentation featured expert insight from David Danish (SVP, Revenue and Marketing at LivCor), Julie Escanilla (SVP, Talent Acquisition at Bozzuto) and Jennifer Novack (Managing Director, Co-Head of Real Assets at Sheffield Haworth).
If you weren’t able to attend, here are a few key takeaways from the enlightening discussion that took place.
In a service-oriented industry, like multifamily, people are the most important asset.
It’s people who deliver on your brand promise, so adequately investing in those people is essential.
At LivCor, that investment is made by proactively looking for ways to develop talent. Leadership works diligently to help team members cultivate skills that support both short- and long-term success. Never assuming they know what motivates their humans or the ways they wish to grow, growth conversations are always two-way and collaborative. Team members who outgrow their roles are encouraged to explore new positions that engage their interest and empower them to succeed.
Clearly defining job expectations and collaboratively developing growth paths can help employees feel seen and valued as individuals. Encouraging employees to explore new roles as they grow helps proactively develop talent.
A magnetic culture starts at the top.
Leaders who prioritize and embody the company's values create a positive, cohesive environment that resonates throughout all levels. By demonstrating commitment to cultural initiatives and consistently communicating the importance of culture, leadership can inspire employees to fully engage and align with the organization's goals. This top-down approach ensures that culture isn't just a set of guidelines but an integral aspect of daily operations, driving productivity, satisfaction, and long-term success.
Culture is a living, breathing essence that has to evolve with people and what matters to them.
The world is constantly changing, and so are the demands of customers and employees. As a result, company culture should be viewed as an ongoing effort rather than a fixed state. Businesses must regularly assess the strengths and weaknesses of their culture and keep a pulse on employee sentiment. Initiatives should be responsive to the feedback and needs of the workplace.
Even though culture should evolve over time, it’s essential to stay true to a set of core values. At Bozzuto, for example, the company’s culture is deeply rooted in the organizational values established at its founding. However, the way these values are expressed and discussed has evolved. The company consistently returns to their "true north," but they communicate it in ways that resonate with current circumstances.
Creating an engaging and inclusive workplace culture requires intentionality and discipline.
The importance of clearly and consistently communicating the company's shared mission and values cannot be overstated.
One effective strategy for achieving this is linking recognition to core values, which encourages team members to embody the company’s principles and perform at their best. WithMe, for example, has implemented a #kudos Slack channel where employees can recognize peers for exemplifying the company’s values. The People Team has even created custom emojis to represent each value, adding a fun and visual element to the recognition process.
On the converse, core values can also be reiterated when providing candid feedback. At LivCor, values are integrated into Performance Improvement Plans (PIPs) to help employees understand how to align with the company’s expectations and cultural standards.
Consistently referencing core values when offering recognition and feedback reinforces their importance in everyday actions and long-term development.
Consider your brand as a place to work - not just a place to live.
In multifamily, organizations are often so focused on building their consumer brand that they neglect to develop an employer brand that nurtures current and future employees.
To attract top talent, organizations should invest in the development of a strong employee value proposition (EVP). The EVP should clearly define, in writing, what makes a workplace unique and what differentiates the employee experience. Most often, the EVP is closely tied to the company culture - that special something that keeps people loyal. However, it it can encompass other standout things as well - business growth, career advancement opportunities, employee benefits, well-being programs, and corporate social responsibility.
This EVP can then be leveraged to create employment marketing campaigns that effectively convey the company culture. A well-designed website and high-quality assets should be part of those campaigns. Top-notch candidates will spend significant time researching a company to determine if it's where they want to invest their time and energy.
No matter how much money or time is invested in building an employer brand, the narrative will never entirely be in your control due to platforms like Glassdoor, where professionals are empowered to candidly and anonymously share their true feelings about employers. As recruitment expert Jeff Hyman emphasizes, you must address internal culture issues before you can recruit rockstars. Generating more positive reviews than negative ones takes time and intentional effort.
Defining your brand as a place to work and understanding how that connects to themes that resonate with your employees can be foundational to company culture, internal messaging and positive employee sentiment. It can also be used externally to convey the employee experience to job seekers, marketing the company as a place to work.
An efficient recruitment process, with clear communication and timely feedback, creates a positive candidate experience and ensures the company attracts the best talent.
A common bottleneck in multifamily recruiting is the interview stage. Hiring managers often find their schedules consumed by addressing owner, resident, vendor and employee concerns.
To streamline this process, it is crucial to predetermine who will conduct the interviews, ideally limiting the number to no more than two people. Securing commitments on turnaround times is also essential. Interviewers should set aside 1-2 hours each week specifically for candidate interviews. This proactive approach enables recruiters to swiftly schedule interviews, maintaining momentum and fostering a positive candidate experience.
Employing a multi-dimensional interview process sets the candidate and the organization up for success from day one.
LivCor’s interview process intentionally exposes candidates to other departments. This approach introduces potential hires to LivCor’s internal diversity of talent, as well as the avenue of opportunities that will be presented to them. Additionally, it helps get buy-in from adjacent departments, and when multiple stakeholders are on board with a hiring decision, it ultimately sets the candidate and the organization up for success from day one.
Understanding and addressing trends in turnover is crucial for retention.
No matter how skilled a recruiting team is at bringing in top talent, organizations will struggle if they can't retain these employees.
That’s why it’s critical to take the time to study and identify trends in turnover. Are specific job families or types of workers experiencing higher attrition rates? Are team members leaving due to poor work-life balance, toxic company culture, or lack of growth opportunities? Would the employee experience improve by upskilling managers to become better people leaders?
Be candid with your existing team members about the turnover trends you discover - and commit to following up. Communicate an action plan and provide updates on your progress at regular intervals.
Diversifying your population requires more than a simple recruiting strategy - it demands a comprehensive approach.
Junior positions, which inherently turn over faster, somewhat naturally diversify. When LivCor committed to diversifying at all levels, they quickly realized that goal was a completely different lift that required extreme intentionality. It’s not just recruiting strategy - it’s where you advertise, the language in the position descriptions, the interview process, responses to answers and the onboarding process. If true diversity is your goal, a comprehensive process has to be devised and executed.
As we wrap up our recap of the "Culture Counts! Secrets to Hiring, Engaging and Retaining Top Talent" session at Apartmentalize 2024, it's clear that cultivating a thriving workplace culture is both an art and a science. Our expert panelists shared invaluable insights into the importance of investing in people, defining and evolving company culture, and creating an engaging environment that supports both personal and professional growth.
From proactively developing talent to ensuring that leadership embodies and communicates core values, the session underscored that a magnetic culture starts at the top and requires continuous effort and adaptation. By staying true to foundational values while responding to the evolving needs of employees, organizations can build a culture that drives engagement, satisfaction and long-term success.
We hope these takeaways inspire you to evaluate and enhance your own workplace culture. Remember, creating an inclusive and thriving environment is a journey that demands intentionality, communication and a commitment to the people who make your organization what it is.
As a multifamily property manager, owner, or developer, selecting amenities that benefit your residents and staff while not hurting the bottom line is an ongoing balancing act. The amenities decision can’t be taken lightly—the wrong offerings are wasted expenses, while the right ones elevate the resident experience and the community’s perceived — and real — value.
Apartmentalize 2024, powered by the National Apartment Association, is just around the corner. Boasting more than 90 educational sessions and a seemingly endless array of networking opportunities, figuring out the best way to maximize your time can be daunting. But don’t fret. We’ve got you covered with 8 tips to ensure you have a great experience:
1. Come on, get app-y.
Well before you ever leave for Philadelphia, familiarize yourself with the Apartmentalize 2024 app, available for iOS and Android.
Before using the app, you’ll need to create a myNAA Planner account using your registration email address and the ID number from your Apartmentalize confirmation.
Once you’ve created a myNAA account, you can log in to the app, and you’ll be able to look up education sessions, exhibitors and activities and add them to your itinerary.
At the conference, you can use the app’s interactive map to find exhibitors, access session handouts and even take notes.
2. Educate yourself.
NAA has carefully curated more than 90 different educational sessions that feature over 250 industry experts and span a multitude of topics, including maintenance, operations, leasing, affordable housing, marketing, leadership and industry trends.
Take time to thoroughly read through all of the session descriptions and identify the ones that address your current pain points or cover topics you’re interested in learning more about.
For guidance on building a great corporate culture that fosters engagement and retention, be sure to add Culture Counts! Secrets to Hiring, Engaging and Retaining Top Talent to your itinerary! WithMe’s CEO and Founder, Jonathan Treble, will be moderating the panel on June 21 from 11 a.m. - 11:50 a.m. in Location 114. The session will feature expert insight from LivCor’s David Danish, Bozzuto’s Julie Escanilla and Sheffield Haworth’s Jennifer Novack.
3. Dress for success and to impress.
Most attendees will be in business casual attire. The days will be long, so be sure you’re comfortable, but also remember you’re representing your organization - and yourself! Take pride in your appearance.
Conference floors and meeting rooms can get chilly. Dress in layers
to be sure you’ll always be comfortable.
Wear comfortable shoes. Enough said.
4. Pack your bags.
Be sure you always have these two items with you during the conference:
5. Get social.
NAA does an incredible job populating their social profiles with helpful information. Before heading to the conference, be sure you are following #Apartmentalize on Facebook, Snapchat, Twitter or Instagram. Lean into the conversation on your favorite platform for an insider’s view of what is trending before, during and even after the conference.
6. Be flexible.
This may initially strike you as an impolite gesture, but if a session is not working for you, it’s okay to leave! NAA actually encourages that mentality!
Find another session that interests you. Meet up with peers outside the conference room who want to network and engage in dialogue about other topics. Invest your time wisely!
7. Visit the WithMe team (and all of the other amazing vendors)!
Fuel up with a cup of delicious SipWithMe coffee (featuring beans from La Colombe, a Philly favorite) and find out how WithMe’s amenities can help you elevate your resident experience, save staff time and hassle, decrease your spend and control costs.
Here’s where you can find us:
Booth 1810
Thursday, June 20: 11:30 a.m. - 5 p.m.
June 21: 9:30 a.m. - 1:30 p.m.
Prefer the VIP treatment? Schedule a time to meet with us here.
Feel like doing a little recon before Apartmentalize? Browse the LinkedIn profiles of everyone who will be attending:
We clearly like to toot our own horn, but seriously, take the time to visit with vendors that interest you. You will likely uncover new products and services that can help you elevate your property and improve operations!
8. Channel your inner Rocky Balboa.
We’re teaming up with our friends at Flamingo to co-host the FREE “Feel The Love” 5K on June 20! Enjoy an invigorating run or brisk walk on a scenic out-and-back trail that will take you along historic Boathouse Row and conclude with a triumphant climb up the iconic Rocky steps at the Philadelphia Museum of Art!
Even if you don't want to run or walk the full 5K, we still encourage you to stop by to take a photo at the Rocky steps, enjoy some light refreshments and connect with your industry peers!
We encourage everyone to arrive by 6:45 a.m., as the 5K will start promptly at 7 a.m.
Register here.
9. Mix and mingle.
Apartmentalize offers ample opportunity to mix and mingle with your multifamily peers. Attend as many social events and receptions as you can. Not only will you be rewarded with free food and cocktails, you'll be able to build relationships with your multifamily peers and gain important perspective on the industry.
Call us biased, but we think year's hottest social event is going to be the rooftop happy hour hosted by WithMe, Flamingo, Tourus and Boom at LVL North on June 19.
Enjoy a glass of wine, cocktails and refreshments - all set to the soothing sounds of our DJ and live jazz singer.
Whether you’re looking to network, relax before the big expo day, or simply enjoy the ambiance, this is the perfect opportunity to connect with other multifamily industry professionals in a chic rooftop setting.
RSVP here.
We can’t wait to connect with you June 19-21 in Philly!
This e-book, inspired by a webinar hosted by WithMe, includes valuable insight and effective strategies for becoming a master of amenity matchmaking:
Get ready to discover how amenities can help you create a community that not only creates ”love at first sight” moments for prospects, but captures the hearts of residents once they move in.
Whether you’re flying in early, staying for the weekend or just sneaking in some sightseeing in between sessions, we’ve compiled a list of the must-see attractions in the City of Brotherly Love!
Philadelphia is a vibrant metropolis steeped in history, culture and culinary delights. From iconic landmarks to a thriving arts scene, there's something for everyone in this dynamic city. Whether you're a history buff, a foodie or an art enthusiast, Philadelphia has it all.
Here are some of the must-see attractions that make Philadelphia a top destination for travelers from around the globe:
1. Independence National Historical Park
No visit to Philadelphia is complete without exploring Independence National Historical Park, the birthplace of American democracy. Here, you can see iconic landmarks such as Independence Hall, where both the Declaration of Independence and the United States Constitution were debated and adopted. Don't miss the opportunity to view the famous Liberty Bell, an enduring symbol of American freedom.
2. Philadelphia Museum of Art
Art aficionados will delight in the vast collections housed within the Philadelphia Museum of Art. From Renaissance masterpieces to contemporary works, this museum offers a comprehensive overview of artistic expression throughout the ages. If you feel like channeling your inner Rocky Balboa, join WithMe and Flamingo for the Feel The Love 5K on June 20, which will conclude with a triumphant run up the museum's iconic steps for a breathtaking view of the city skyline.
3. Reading Terminal Market
For a culinary adventure like no other, head to Reading Terminal Market, one of America's oldest and largest public markets. Here, you can sample a diverse array of foods from around the world, including Philly cheesesteaks, Pennsylvania Dutch delicacies, and fresh Amish produce. With over 80 vendors to choose from, there's no shortage of delicious options to satisfy your appetite.
4. Eastern State Penitentiary
Step back in time with a visit to Eastern State Penitentiary, once the most famous and expensive prison in the world. This eerie, yet fascinating attraction offers guided tours that provide insight into the harsh realities of 19th-century prison life. Explore the crumbling cell blocks and learn about the prison's infamous inmates, including Al Capone.
5. The Barnes
Art and nature converge at The Barnes, home to one of the world's finest collections of impressionist, post-impressionist, and early modernist paintings. Founded by Dr. Albert C. Barnes in 1922, this institution boasts works by renowned artists such as Renoir, Cézanne, and Matisse. The museum's tranquil gardens provide the perfect backdrop for contemplation and reflection.
6. Philadelphia Magic Gardens
Immerse yourself in the whimsical world of mosaic art at Philadelphia Magic Gardens, a visionary art environment created by artist Isaiah Zagar. Spanning half a block, this labyrinthine masterpiece features intricate mosaics made from recycled materials, including ceramic tiles, bottles, and bicycle wheels. Wander through the maze of colorful passageways and discover hidden treasures at every turn.
7. Fairmount Park
Escape the hustle and bustle of the city with a visit to Fairmount Park, one of the largest urban parks in the United States. Spanning over 2,000 acres, this expansive green space offers endless opportunities for outdoor recreation, including hiking, biking, and picnicking. Don't miss the chance to explore the park's historic landmarks, including the Please Touch Museum and the Shofuso Japanese House and Garden.
8. Philadelphia Zoo
Embark on a wild adventure at the Philadelphia Zoo, America's first zoo and home to over 1,300 animals from around the world. Explore immersive exhibits such as Big Cat Falls, PECO Primate Reserve, and McNeil Avian Center, where you can get up close and personal with majestic creatures from lions to lemurs.
9. Franklin Institute
Feed your curiosity at the Franklin Institute, a world-renowned science museum dedicated to inspiring a passion for learning through hands-on exploration. Discover interactive exhibits on topics ranging from space exploration and robotics to the human body and virtual reality. Don't miss the chance to walk through a giant heart or explore a full-scale replica of the International Space Station.
10. Spruce Street Harbor Park
Relax and unwind at Spruce Street Harbor Park, a vibrant waterfront oasis nestled along the Delaware River. This seasonal pop-up park features hammocks, floating gardens, and colorful LED lights, creating a magical atmosphere for visitors of all ages. Grab a bite to eat from one of the food vendors or enjoy a refreshing drink at the waterfront beer garden.
11. Rittenhouse Square
Experience the charm of Philadelphia's Rittenhouse Square, a picturesque park surrounded by elegant brownstones, upscale boutiques, and acclaimed restaurants. Take a leisurely stroll through the tree-lined pathways, admire the ornate fountains, and soak up the vibrant atmosphere of this beloved urban oasis. During warmer months, the square hosts outdoor concerts, farmers' markets, and art festivals.
12. Philadelphia City Hall
Marvel at the architectural grandeur of Philadelphia City Hall, an iconic landmark that dominates the city skyline. Designed by architect John McArthur Jr., this magnificent building features intricate stonework, soaring arches, and a colossal bronze statue of William Penn atop its clock tower. Take a guided tour to explore the historic interiors and learn about the building's storied past.
13. LOVE Park & Visitor Center
The LOVE sign in Philadelphia stands as an iconic symbol of the city's spirit of unity and inclusion. Located in the heart of Center City, this vibrant installation features the word "LOVE" in bold, colorful letters, with the letter "O" replaced by a red heart. Originally created by artist Robert Indiana for the 1976 bicentennial celebration, the LOVE sign has since become a beloved landmark and a popular spot for photos, serving as a testament to Philadelphia's enduring message of love and brotherly affection.
14. WithMe's Apartmentalize Booth
Stop by WithMe's Apartmentalize booth (#1810) to marvel at the beauty of our SipWithMe and PrintWithMe devices! Get an up-close look at a printer and craft the perfect cup of (FREE) coffee with our SipWithMe device (which will feature three blends from La Colombe, a Philly favorite).
From its rich history to its vibrant cultural scene, Philadelphia captivates visitors with its eclectic mix of attractions. Whether you're exploring iconic landmarks like Independence Hall and the Liberty Bell or immersing yourself in the city's thriving arts scene, Philadelphia offers a memorable experience for travelers of all interests. So pack your bags and prepare to discover the endless wonders of the City of Brotherly Love.
Whether you’re flying in early, staying for the weekend or just sneaking in some sightseeing in between sessions, we’ve compiled a list of the must-see attractions in the City of Brotherly Love!
Philadelphia's culinary scene is as diverse and vibrant as the city itself, offering a plethora of dining options to suit every palate and occasion. From upscale fine dining establishments to cozy neighborhood eateries, there's no shortage of gastronomic delights to discover.
Here are just a few of the top restaurants that define Philadelphia's vibrant food culture.
1. Zahav
Tantalize your taste buds with the flavors of the Middle East at Zahav, an award-winning restaurant that showcases modern Israeli cuisine. Helmed by chef Michael Solomonov, Zahav offers an unforgettable dining experience with its innovative small plates, wood-fired grill specialties, and freshly baked laffa bread. Be sure to indulge in the signature hummus topped with tantalizing toppings like roasted mushrooms or lamb shawarma.
2. Vetri Cucina
Experience the art of Italian fine dining at Vetri Cucina, a renowned restaurant that has garnered acclaim for its exquisite tasting menus and impeccable service. Chef Marc Vetri's culinary creations celebrate the flavors of Italy with dishes like handcrafted pasta, tender roasted meats, and decadent desserts. Treat yourself to an unforgettable dining experience in this intimate and elegant setting.
3. Parc
Transport yourself to the streets of Paris at Parc, a charming brasserie located in the heart of Rittenhouse Square. With its classic French bistro fare and bustling atmosphere, Parc offers a taste of Parisian elegance right in the heart of Philadelphia. Indulge in traditional dishes like steak frites, moules marinières, and escargot while soaking in the vibrant ambiance of this beloved restaurant.
4. Vernick Food & Drink
Savor the flavors of seasonal American cuisine at Vernick Food & Drink, a critically acclaimed restaurant helmed by chef Greg Vernick. Known for its inventive small plates, wood-fired dishes, and impeccably sourced ingredients, Vernick offers a dining experience that is both refined and approachable. Whether you're enjoying brunch with friends or a romantic dinner for two, Vernick promises a memorable culinary journey.
5. Vedge
Elevate your dining experience with plant-based cuisine at Vedge, a pioneering restaurant that proves vegan food can be both innovative and delicious. Chefs Rich Landau and Kate Jacoby showcase the versatility of vegetables with their creative dishes, from roasted cauliflower with kimchi cream to eggplant braciole with smoked tofu. With its chic ambiance and inspired culinary offerings, Vedge is a must-visit for vegans and omnivores alike.
6. Morimoto
Indulge in the art of sushi at Morimoto, an upscale restaurant founded by Iron Chef Masaharu Morimoto. With its sleek design and inventive menu, Morimoto offers a contemporary twist on traditional Japanese cuisine. Feast on an array of sushi and sashimi creations, as well as hot dishes like black cod miso and Wagyu beef carpaccio. For a truly unforgettable experience, opt for the omakase tasting menu and let the chef guide your culinary journey.
7. Amada
Immerse yourself in the flavors of Spain at Amada, an upscale tapas restaurant helmed by Iron Chef Jose Garces. Located in Old City, Amada offers a vibrant and lively atmosphere perfect for sharing small plates with friends and family. Indulge in classic Spanish dishes like gambas al ajillo (garlic shrimp), patatas bravas, and jamón ibérico while sipping on sangria or sampling from the extensive wine list.
8. Fork
Experience contemporary American cuisine at its finest at Fork, a beloved restaurant in Old City known for its innovative menu and commitment to seasonal ingredients. Executive Chef John Patterson showcases his culinary creativity with dishes that are both inventive and comforting, such as roasted heritage chicken, house-made pastas, and creative vegetable preparations. Pair your meal with selections from the thoughtfully curated wine list for a truly memorable dining experience.
9. Federal Donuts
Satisfy your sweet tooth at Federal Donuts, a local favorite known for its irresistible fried chicken and delectable donuts. Founded by James Beard Award-winning chef Michael Solomonov, Federal Donuts offers a unique menu featuring crispy, juicy chicken served with a variety of inventive glazes and seasonings. Be sure to save room for dessert and indulge in a freshly made donut in flavors like classic glazed, chocolate sea salt, or maple bacon.
10. The Love
Celebrate the joys of comfort food at The Love, a cozy restaurant in Rittenhouse Square from acclaimed chef Aimee Olexy and restaurateur Stephen Starr. With its warm and welcoming atmosphere, The Love offers a menu inspired by Olexy's Southern roots and a commitment to locally sourced ingredients. Feast on hearty dishes like fried chicken, shrimp and grits, and buttermilk biscuits, all served with a side of Southern hospitality.
11. Suraya
Embark on a culinary journey to the Middle East at Suraya, a Lebanese restaurant and market in Fishtown that celebrates the vibrant flavors and hospitality of the Levant region. From mezze spreads and freshly baked bread to grilled kebabs and aromatic tagines, Suraya offers an authentic taste of Lebanese cuisine in a stunning setting. After your meal, be sure to explore the adjacent market for specialty ingredients, spices, and artisanal products.
12. Pizzeria Beddia
Savor the simplicity of perfect pizza at Pizzeria Beddia, a no-frills pizza joint in Fishtown that has gained cult status for its handcrafted pies. Founded by pizza savant Joe Beddia, this cash-only establishment offers a concise menu featuring just a few pizza options made with high-quality ingredients and cooked to perfection in a wood-fired oven. Be prepared to wait in line for this culinary masterpiece, but rest assured, the wait is well worth it.
13. SipWithMe Coffee
Don't forget to stop by the WithMe booth (#1810) at Apartmentalize to try a FREE barista-quality beverage from our SipWithMe device! We'll be featuring three different blends from La Colombe, which is roasted in the heart of Philly!
With its diverse array of culinary offerings, Philadelphia boasts a vibrant and thriving restaurant scene that reflects the city's rich cultural heritage and innovative spirit. Whether you're craving creative small plates, comforting classics, or indulgent desserts, Philadelphia's top restaurants promise to delight and satisfy even the most discerning palates. So come hungry and prepare to indulge in the culinary delights of the City of Brotherly Love.
Innovative multifamily amenity company hires operations leader to bolster and streamline growth
CHICAGO, IL - April 3, 2024 - WithMe, Inc., a leader in technology-enabled amenities for multifamily communities, including PrintWithMe and SipWithMe, has appointed Jeff Lail as Chief Operations Officer. With a two-decade career in the consumer services industry, Lail brings a proven track record of operational excellence to WithMe.
"Joining WithMe is a unique opportunity to apply my skills toward enhancing the company’s operations and work with the most talented leadership team I've ever encountered," said Lail. "The company's dedication to quality and innovative approach to technology set it apart, and I am committed to expanding our footprint while upholding our promise to deliver top-notch services."
Jeff has spent most of his career with Coinstar, where he was instrumental in scaling the North American Service Network to over 18,000 locations and built operational structures for multiple lines of business, new products, and international expansion. He also has extensive experience in capital expense management, cash flow, vendor management, global customer service, and global supply chain.
“Jeff's appointment as Chief Operations Officer marks the beginning of yet another chapter of scaling for WithMe, Inc.,” said Jonathan Treble, Founder and CEO. “With his unparalleled expertise in running kiosk operations at scale, Jeff will drive more efficiencies, maintain and build upon our service excellence, and enable us to launch new geographic markets. With Jeff at the helm of operations, we will continue to set the standard for tech-enabled amenities in multifamily living spaces."
About WithMe, Inc.
WithMe, Inc. makes people’s lives better every day through convenient, technology-powered amenities for the multifamily industry and beyond. WithMe’s PrintWithMe and SipWithMe solutions make resident printing and coffee simple, helping property management leaders deliver an elevated living experience and meet evolving resident needs for remote/hybrid workspaces while simultaneously decreasing spend, controlling costs, and saving time for staff. PrintWithMe powers printer amenities and staff solutions at thousands of multifamily, cafe and coworking locations across the United States. SipWithMe, now available in major markets, is disrupting the coffee amenity category. WithMe is an Inc. 5000 fastest-growing company, appearing on the list for the past three consecutive years, as well as a 2023 Inc. Power Partner.
Learn more at www.withme.com.
WithMe’s “Amenities Your Residents Will LOVE” webinar brought together a dynamic panel of multifamily experts to discuss strategies for selecting amenities that align with the unique needs of a resident community.
Here are five key takeaways.
Four classic amenities remain tried-and-true essentials.
Residents love their pets and seek out amenities tailored to their comfort and their well-being (i.e., dog parks, grooming stations, pet-friendly events).
Remote workers continue to want access to comfortable spaces outside their homes that are equipped to enhance their productivity (we have it on good authority that WFH residents love having access to a reliable community printer and a steady supply of great coffee).
Whether it’s a fitness center or dedicated green space, residents need a place where they can stretch their feet and get moving.
From the pool to their unit, residents expect to have access to reliable Wi-Fi throughout the entire community.
You don’t have to have the latest trendy amenity to stand out from the competition.
Having the newest, flashiest amenities may generate a few extra online inquiries or property tours, but there are plenty of opportunities for established properties to maintain an edge. It all comes down to educating yourself on what the comps have to offer - and doing it better.
If a competing community has a tricked out coworking space, figure out what you can do to bring yours up a notch.
If you haven’t updated your fitness center in a few years, invest in buzzworthy equipment, like a Peloton bike or a Hydrow rowing machine.
The next generation of amenities are helping residents create and rejuvenate.
Cold plunges, saunas, recovery rooms and salt rooms are all hot amenity trends, as are virtual sports simulators. Residents appreciate having spaces that feel like a sanctuary, where they can truly relax and unwind.
Creative spaces are also trending. From podcast studios to music recording studios, properties are equipping entrepreneurial, self-starting residents with the tools they need to pursue their hobbies and passions.
Never stop learning. Know the market. Know your comps. Know your residents.
Selecting amenities is an art form - and education is the key to making the right investments.
First, you need to keep a pulse on what’s happening in the industry. The best way to do that is by attending trade shows, getting involved with your local apartment association and having conversations with your peers.
You also need to develop an understanding of what’s trending in your market. Shop and learn from your comps. Find out how established properties are upgrading their existing amenities and discover what cutting-edge options are being offered at new construction communities. And don’t sleep on the marketing materials that local sales reps leave at your front desk. You may uncover your next great supplier partner!
Perhaps most importantly, you need to understand what your residents want and need. Every resident community has different tastes and preferences. Make it a point to routinely poll your residents to identify unmet needs and uncover new opportunities to add value.
If you’ve got it, flaunt it.
With peak leasing season right around the corner, amenities are obviously a key way to attract new residents. But don’t forget about the tremendous impact your amenities can have on the satisfaction and retention of existing ones!
Start by generating excitement at move-in. Take the time to show your new residents what’s available and also provide them with resources that will keep your amenities top-of-mind once they’re settled in. Some tech-savvy properties have started creating virtual guides that make it easy to discover where each amenity is located, what the hours are and how they can be reserved.
Make sure your entire team (including the maintenance crew) is well-trained on all things amenities so they can effortlessly answer resident questions and generate excitement about what the community has to offer.
This may sound like an odd flex, but show off your amenity spaces by using them as the backdrop for events outside their intended purpose. Host a champagne toast in the dog park to celebrate the spread of new mulch. Throw a cocktail hour in the business center. Finding unexpected and unique ways to draw residents to your amenity spaces not only spotlights them, it also fosters interaction and helps build community.
And finally, don’t forget the power of social media. Make it a point to regularly post photos of residents enjoying your amenities to encourage others to use them and to take advantage of everything your community has to offer.
For more expert insight on using amenities to create communities that residents will fall head over heels for, watch the full webinar:
Amenities represent an essential draw for multifamily property owners. But what do residents want? What’s waiting in the wings?
To answer these and other questions, panelists shared their thoughts in a recent webinar entitled “Amenities Your Residents Will LOVE.” Hosted by WithMe’s Jonathan Treble (CEO and Founder) and Becky McLaughlin (Vice President of Marketing), the webinar’s participants discussed many topics like trending amenities, operational issues, what’s up and coming and resident feedback.
Move over winter, spring, summer and fall. In multifamily, the heavy hitters are budget season and peak leasing season.
A staggering 70% of moves occur between Memorial Day and Labor Day, creating a three-month frenzy of online inquiries, tours, screenings, applications, move-ins and move-outs.
This demanding and pivotal point of the year requires careful planning and strategic execution to maximize occupancy rates and rental income. And the time to prepare is now.
In this blog, we'll explore essential strategies and tactics that can help lay the groundwork for a successful peak leasing season.
Conduct thorough market research.
Well before peak leasing season arrives, it is essential to conduct comprehensive market research. Analyze local economic trends, employment data, population growth and housing market dynamics to gain insight into the rental landscape. Understanding market conditions sets the foundation for setting competitive rental prices and tailoring marketing strategies effectively.
Also consider touring other multifamily properties in your area to find out what amenities, services and upgrades are available to renters in the market. This can help you find strategic ways to stand out from the competition.
Tackle routine maintenance.
Preventive maintenance not only enhances property safety and appeal but also demonstrates a commitment to resident comfort and satisfaction.
Quiet winter months present the perfect time to tackle these tasks, which can include:
One of the most effective ways to identify safety hazards, critical repairs and improvement opportunities is to tour your own property. Think like a prospective resident. Be cognizant of even the smallest cosmetic improvements that could make a big difference to someone seeing your community for the first time.
Audit your online presence.
Thorough and attention-grabbing online listings will exponentially increase your inquiries and the likelihood you’ll fill vacancies. Invest significant time and effort into elevating your digital presence, both on your own channels and on third-party rental platforms.
Start by evaluating all of your existing listings for accuracy. This includes your own website and social media profiles. Is all of your contact information still accurate? Is your list of amenities up-to-date? Has your pricing changed?
Next, ask your friends and family where they’re searching for rentals. In our technology-driven world, the methods people use to find new homes constantly shifts and evolves.
On every platform, thoroughly and vividly describe each available unit, leverage high-quality media and highlight the features that make your property stand out from the competition.
During peak leasing season and beyond, it’s imperative to actively engage with prospects and residents on digital platforms. Respond to all inquiries promptly and make it a point to make everyone feel important.
Update physical collateral.
Chances are, you still leverage a few key pieces of physical collateral in your marketing efforts. Take time to conduct a thorough audit of all of it:
Make sure all information is accurate and up-to-date, including:
Finally, make sure you have adequate quantities of everything on hand well in advance of the busy spring and summer months.
Review and modify lease agreements.
Clear and transparent lease agreements contribute to positive resident experiences and mitigate potential disputes during the leasing process.
To mitigate the risk of a lawsuit, carefully review leasing and addenda language to ensure it complies with current legal requirements and best practices - especially as they relate to fair housing standards. To ensure compliance, check federal and state online resources or consult an attorney.
Carefully inspect model unit(s).
With a constant stream of people flowing in and out of your model unit, wear and tear is inevitable. Ahead of peak leasing season, make sure everything in your model is in pristine condition and perfect working order. Make repairs as necessary, and also update decor to fit current design trends and aesthetics.
Elevate your amenities.
Amenities are one of the primary ways to grab the attention of prospects, but the right ones continue to bring value after move-in, increasing satisfaction and retention.
As you’re evaluating new amenities ahead of peak leasing, don’t underestimate the power of some of the more unassuming ones, like a community printer. The Wall Street Journal said it best - no one wants a printer, but everyone wants to print. Tech-enabled solutions like PrintWithMe empower residents to print from their own devices, on their own time. In a recent survey, 82% of residents said they considered it an “essential” amenity at their property. Who knew a small amenity could make such a big difference?
Also consider replacing amenities with uncontrollable or skyrocketing costs (let’s be honest - that’s usually the coffee machine). Thankfully, new solutions tailored to the needs of multifamily, like SipWithMe, can simultaneously elevate the resident experience while controlling costs and reducing OpEx.
For expert guidance and perspective on selecting amenities, tune in to WithMe’s upcoming webinar, “Amenities Your Residents Will LOVE.” Experts from Bozzuto, Draper and Kramer, and Asset Living will be weighing in on the amenities today’s residents expect, as well as the ones poised to shape the future.
And if you’ve ever been curious about how tech-enabled amenities can make a difference in your community, check out how they delivered convenience, satisfaction and cost savings at four luxury properties.
Curate your event calendar.
If you haven’t had an opportunity to fill your 2024 calendar with thoughtfully curated resident events, late winter is the perfect time to solidify your strategy.
Not only is a calendar brimming with events an incredible tool for attracting new residents, it also helps exponentially increase resident satisfaction and retention.
If you need inspiration, check out our e-book, “Home Is Where Your Apartment Is: Building Community to Enhance Resident Retention.” It offers a host of diverse concepts and themes that you can leverage for in-house planning, as well as a robust list of third-party vendors that can assist you in taking your planning and execution to the next level.
Level up your landscaping.
You only have one chance to make a first impression. Don’t underestimate the value of making the exterior of your property just as inviting and well-appointed as the interior.
If your grounds are beautiful and impeccably maintained, prospects will immediately recognize that you take pride in your property and are committed to ensuring it is always in optimal condition.
Lean into AI and Automation.
Relationship building is essential in property management, but thoughtful implementation of automation and AI, especially in back-end processes, has the power to increase operational efficiency and make the leasing process better for everyone.
Take applications. Automating the application process eliminates the need for manual paperwork that is prone to human error, and it gives prospective residents the freedom to complete it on their own time.
The approval process is another area where human error can create bottlenecks and costly errors. New technology efficiently, objectively and accurately screens prospective residents, effectively eliminating bias and non-compliance with fair housing laws.
Embrace virtual touring in its many forms.
With so many prospective residents conducting their initial searches online, visually appealing digital content can make a significant impact. Capture the essence of your multifamily property through immersive virtual tours, sweeping drone footage and captivating professional photography.
Empower prospective residents to assess your property on their own time by investing in digital leasing tools that facilitate virtual showings and video walkthroughs.
Thanks to apps like TikTok and Snapchat, younger generations have become accustomed to consuming content via video. To meet these renters where they are, it’s imperative to develop a presence on these apps - and get creative!
Train and prepare your staff.
Equip your on-site team with the necessary training and resources to handle the increased demand during peak leasing season. Conduct refresher training sessions on leasing procedures and customer service skills to ensure a seamless experience for prospective residents. Empower your staff to address inquiries efficiently and provide personalized assistance to enhance satisfaction.
By implementing these strategies now and staying ahead of the curve, you'll be well-positioned to not only survive but thrive during peak leasing season and beyond!