At WithMe, one of our core values is customer obsession. We routinely survey our clients to gather candid feedback about their experience with our amenity solutions and gain perspective on the multifamily industry at large.
Our latest survey, which was completed by multifamily professionals representing hundreds of properties across the United States, revealed interesting insight into amenity utilization.
We asked participants to rank the average utilization of several popular amenities at their properties.
The final results may surprise you.
These are the five amenities participants said their residents utilize most frequently:
- Fitness Center
- Coffee Bar
- Outdoor Amenities
- Community Printer
- Package Lockers
Our internal usage data corroborates those rankings. In communities with access to PrintWithMe, our resident printer amenity solution, the average unit utilization rate is a staggering 82%.
The average unit utilization rate of SipWithMe, our resident coffee amenity solution, is 51.7%. Studies have shown that roughly 66% of the U.S. population drinks coffee every day. So, of the eligible coffee-drinking resident population, SipWithMe is utilized by 76%.
Especially if you are budgeting for new amenities or improvements to existing ones, it’s important to know which amenities residents are actually using. Check out our survey results report for the full ranked list.
It makes sense that residents want fitness centers.
There’s something invigorating about having a fitness center just a few steps away from your doorstep. The convenience factor is a massive draw, especially for those balancing busy schedules. A quick morning workout or an evening session to de-stress becomes infinitely easier. Plus, the savings on gym memberships and travel time are nothing to scoff at.
These apartment amenities support physical health while fostering a sense of community among residents who regularly use the facility.
With the integration of smart home technology, your fitness center can even bring personalized workout suggestions and progress tracking, further enhancing the user experience.
Coffee is a bigger part of life than you may think!
If you're not an avid coffee drinker, you might not get it. But PLENTY of people love coffee, so the convenience of having access to it right in your home is something that makes a big difference.
There's a reason why people craft their own coffee stations and why many TikTok and YouTube lifestyle videos start with a cup of coffee.
At this point, it's a lifestyle at this point, so you don't want to miss out on adding a coffee bar or station to your property.
An added benefit?
People love to chat it up and have a great time with the community around them, and a coffee station is just one area where you can encourage that. Students love coffee, too! With many studying late into the night and early morning, having access to a coffee bar at their apartment complex can be a major convenience for them. It can also be a great selling point for student housing properties looking to attract new residents.
Who doesn't love the outdoors?
Green spaces, rooftop gardens, or even simple BBQ areas significantly enhance the quality of life in multifamily housing. They offer a slice of nature and a breath of fresh air amidst urban settings, making them invaluable community amenities. These outdoor spaces are communal hubs where all your residents can connect and unwind. Whether it’s hosting a weekend grill party or enjoying a quiet read under the sun, the allure of well-maintained outdoor amenities is something you don't want to neglect. Incorporating elements of smart home technology into these areas, such as automated lighting and weather-responsive features, only heightens their appeal.
Printers are still needed for many residents.
The need for physical documents hasn’t vanished. Having access to a printer within a multifamily property eases the stress of last-minute printing needs. This amenity is appreciated by students and professionals alike, highlighting the multifaceted roles apartment amenities play in catering to residents' diverse needs. It's a nod to your residents by showing that you understand the convenience of having a printer.
The shift to online shopping makes package lockers a MUST.
Online shopping has become a staple of modern living, bringing about the need for secure package handling solutions. Enter package lockers — an amenity that addresses this need perfectly. Package lockers provide a safe and convenient way for your residents to receive their deliveries at any hour, without the worry of theft or misplacement. It brings a layer of convenience and peace of mind to the online shopping experience.
WithMe makes implementing a coffee station or printer amenity a breeze.
WithMe simplifies the integration of a coffee station or printer amenity, covering the ins and outs so you can focus on providing your residents with exceptional service. Clearly, people value the ability to grab a gourmet coffee on their way out the door or print a document without leaving the building. So why not invest in both? Through streamlined management and maintenance, WithMe keeps your amenities operating at their best, further solidifying the appeal of apartment amenities in the eyes of current and prospective residents.
