Residents choose apartments for a number of different reasons — location, price, square footage. But they stick around for something rarely called out in marketing materials: when their day-to-day life just works the way it should.
Retention is one of the biggest challenges in multifamily. With resident retention currently hovering around 60 percent, and over 40 percent of renters planning to move this year, keeping the residents you already have is just as important — if not more — than attracting new ones. And no, infinity pools and sports simulators aren’t the secret weapon.
The real retention drivers? Convenience-focused amenities that make daily life easier.
