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EPISODE SUMMARY

In this episode of Multifamily Excellence, Jennifer Staciokas, President of Western Wealth Communities and VP, People and Technology at Western Wealth Capital, recounts how a temporary leasing agent position in college unexpectedly kick-started her illustrious 25-year career in real estate.

Jennifer offers fascinating perspective on how she successfully built Western Wealth Capital’s property management company from scratch in less than 30 days - and in the midst of a global pandemic. From leveraging carefully built supplier relationships to the strategic use of technology, Jennifer shares the tactics that ultimately propelled the company from zero to 17,000 units in less than two years. 

Passionate about fostering a people-first culture, Jennifer also shares important insight on successfully striking a balance between the conveniences offered by emerging technology and the irreplaceable value of the human touch. 

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Local, Certified Organic coffee now available to residents at participating multifamily communities 

CHICAGO, IL - April 30, 2024 - WithMe, a leader in technology-enabled amenities for multifamily communities, is expanding into the San Diego and San Francisco markets with its innovative bean-to-cup coffee solution, SipWithMe. WithMe’s exclusive coffee partner for the region is Groundwork Organic Coffee Roasters, a leader in Certified Organic, ethically sourced specialty coffee.

Through the partnership, residents at participating multifamily communities in three of California’s major markets – Los Angeles and now San Diego and San Francisco – can visit the SipWithMe machine in their common area to access over 20 barista-quality beverages at the touch of a button.

“Following the successful launch of SipWithMe in Los Angeles, WithMe is eager to expand our reach to two additional cities in California,“ said Jim Carbone, Vice President of Operations at WithMe. “With Groundwork’s exceptional coffee, residents in multifamily communities across San Francisco and San Diego will enjoy sustainably sourced, convenient beverages at their fingertips.”

SipWithMe elevates multifamily residents’ living experience with a daily dose of hassle-free coffee and equips property managers with a cost-effective and time-saving amenity solution. Ordering coffee is fast and simple, typically taking less than 60 seconds. The solution’s Cup Allowance feature gives residents free coffee, with limits supporting cost control for the property. Fresh coffee and ingredients are regularly delivered, the machines are monitored remotely, and live support is available seven days a week. Additionally, usage data makes it easy for owners to track return on investment.

“Expanding our collaboration with WithMe exemplifies our shared vision to bring Organic and environmentally friendly coffee to more multifamily communities across California,” said Eddy Cola, CEO of Groundwork. “We’re delighted to see our high-quality coffee products being delivered on a broader scale.”

Groundwork produces Certified Organic, Directly Traded, and Ethically Sourced coffee that meets rigorous quality standards. As a Certified B Corporation, Groundwork’s coffee is produced with innovative, low-emission technology, and it partners exclusively with smallholder farms dedicated to sustainable practices farm to cup.

SipWithMe serves multifamily properties across dozens of U.S. markets, including most major metros. To learn how you can bring SipWithMe to your community, contact WithMe.

About Groundwork Organic Coffee Roasters

Established in 1990, Groundwork’s mission is to ethically source and share exceptional, Certified Organic coffee that inspires people to work hard, dream big, and make an impact in the world. Above all else, Groundwork’s coffee must meet a rigorous quality standard. A proud B Corp, Groundwork only makes coffee that is Certified Organic, Directly Traded and Ethically Sourced. Where they can, Groundwork purchases from farms certified sustainable by Rainforest Alliance. Groundwork is deeply involved in the long process of getting coffee into your cup—from farms to co-ops to the local Groundwork community. They never settle for anything less than the best coffee possible.

For more information about Groundwork Organic Coffee Roasters, visit www.groundworkcoffee.com/.

About WithMe, Inc.

WithMe, Inc. makes people’s lives better every day through convenient, technology-powered amenities for the multifamily industry and beyond. WithMe’s PrintWithMe and SipWithMe solutions make resident printing and coffee simple, helping property management leaders deliver an elevated living experience and meet evolving resident needs for remote/hybrid workspaces while simultaneously decreasing spend, controlling costs, and saving time for staff. PrintWithMe powers printer amenities and staff solutions at thousands of multifamily, cafe and coworking locations across all 50 states. SipWithMe, now available in major markets, is disrupting the coffee amenity category. WithMe is an Inc. 5000 fastest-growing company, appearing on the list for the past three consecutive years, as well as a 2023 Inc. Power Partner. 

Learn more at www.withme.com.

Each month, Multifamily Dive highlights new products of interest to the industry across a spectrum of product types and applications, including building products, smart tech features and property management and operations software and services. 

Smart coffee service

The SipWithMe coffee machine service by WithMe provides coffee on demand for residents, either free within limits or paid via online checkout, depending on the agreement with the multifamily provider. The machines provide a choice of over 20 beverages, made from locally sourced coffee beans roasted to order, and produce drinks within 60 seconds, according to the company website. 

WithMe has partnered with local coffee providers to implement SipWithMe at apartment properties across multiple markets, most recently in Pittsburgh in partnership with The Coffee Tree Roasters.

Fresh, single farm-sourced coffee now available to residents at participating multifamily communities 

CHICAGO, IL - April 18, 2024 - WithMe, a leader in technology-enabled amenities for multifamily communities, has launched its innovative bean-to-cup coffee solution, SipWithMe, in the Pittsburgh market. WithMe’s exclusive coffee partner for the region is The Coffee Tree Roasters, a certified family- and woman-owned business serving the finest single farm-sourced coffee from around the world.

Through the partnership, residents at participating multifamily communities in Pittsburgh can visit SipWithMe machines in their common areas to access over 20 barista-quality beverages at the touch of a button. 

“Pittsburgh is a city with a long history of quality coffee and has been a target market for SipWithMe for quite some time,” said Jim Carbone, Vice President of Operations at WithMe. “Partnering with The Coffee Tree Roasters will allow us to provide residents with convenient and thoughtfully sourced coffee products on a broader scale."

SipWithMe provides property managers with a cost-effective and time-saving amenity solution to elevate the living experience for their residents. Ordering coffee is fast and simple, typically taking less than 60 seconds. The solution’s Cup Allowance feature gives residents the perk of free coffee, with limits that support cost control for the property. Fresh coffee and ingredients are regularly delivered, the machines are monitored remotely, and live support is available seven days a week. Additionally, usage data makes it easy for owners to track return on investment.

The Coffee Tree Roasters was founded as a single coffee shop in 1993 by father and son Bill and Bill Swoope II in Squirrel Hill, PA. Since then, the company has grown exponentially and has been named Best Coffee Shop on Pittsburgh Magazine’s “The Best of The Burgh” list since 2018. 

“At The Coffee Tree Roasters, we believe that coffee is a ritual,” said Jean Swoope, President and CEO of The Coffee Tree Roasters. “Through terroir, the unique sensory experience derived from a single origin roasted coffee that embodies its source, we celebrate our devotion to the highest quality coffees and the farms that produce them. Our roasting team personifies the human element of coffee on its journey from bean to cup. The unification of the two results in the ritual known as your daily coffee; a ritual The Coffee Tree Roasters has been proud to share with our communities for the last 30 years. Having the opportunity to work with SipWithMe, and to be a part of the daily coffee ritual in the communities it serves, aligns with our mission, 'To bring people together in a space where lifelong friendships are forged.' We look forward to a successful partnership."

SipWithMe serves multifamily properties across dozens of U.S. markets, including most major metros. To learn how you can bring SipWithMe to your community, contact WithMe.

About The Coffee Tree Roasters

The Coffee Tree Roasters is a certified woman-owned and operated business bringing customers the finest, perfectly roasted coffees from around the world. The Coffee Tree Roasters family has two simple goals: to serve the freshest single farm-sourced coffees in a space where lifelong relationships are forged and to support the local community by providing learning labs for business and life skills students. 

For more information about Coffee Tree Roasters, visit https://coffeetree.store/.

About WithMe, Inc.

WithMe, Inc. makes people’s lives better every day through convenient, technology-powered amenities for the multifamily industry and beyond. WithMe’s PrintWithMe and SipWithMe solutions make resident printing and coffee simple, helping property management leaders deliver an elevated living experience and meet evolving resident needs for remote/hybrid workspaces while simultaneously decreasing spend, controlling costs, and saving time for staff. PrintWithMe powers printer amenities and staff solutions at thousands of multifamily, cafe and coworking locations across all 50 states. SipWithMe, now available in major markets, is disrupting the coffee amenity category. 

WithMe is an Inc. 5000 fastest-growing company, appearing on the list for the past three consecutive years, as well as a 2023 Inc. Power Partner. 

Learn more at www.withme.com.

Innovative multifamily amenity company hires operations leader to bolster and streamline growth

CHICAGO, IL - April 3, 2024 - WithMe, Inc., a leader in technology-enabled amenities for multifamily communities, including PrintWithMe and SipWithMe, has appointed Jeff Lail as Chief Operations Officer. With a two-decade career in the consumer services industry, Lail brings a proven track record of operational excellence to WithMe.

"Joining WithMe is a unique opportunity to apply my skills toward enhancing the company’s operations and work with the most talented leadership team I've ever encountered," said Lail. "The company's dedication to quality and innovative approach to technology set it apart, and I am committed to expanding our footprint while upholding our promise to deliver top-notch services."

Jeff has spent most of his career with Coinstar, where he was instrumental in scaling the North American Service Network to over 18,000 locations and built operational structures for multiple lines of business, new products, and international expansion. He also has extensive experience in capital expense management, cash flow, vendor management, global customer service, and global supply chain. 

“Jeff's appointment as Chief Operations Officer marks the beginning of yet another chapter of scaling for WithMe, Inc.,” said Jonathan Treble, Founder and CEO. “With his unparalleled expertise in running kiosk operations at scale, Jeff will drive more efficiencies, maintain and build upon our service excellence, and enable us to launch new geographic markets. With Jeff at the helm of operations, we will continue to set the standard for tech-enabled amenities in multifamily living spaces." 

About WithMe, Inc.

WithMe, Inc. makes people’s lives better every day through convenient, technology-powered amenities for the multifamily industry and beyond. WithMe’s PrintWithMe and SipWithMe solutions make resident printing and coffee simple, helping property management leaders deliver an elevated living experience and meet evolving resident needs for remote/hybrid workspaces while simultaneously decreasing spend, controlling costs, and saving time for staff. PrintWithMe powers printer amenities and staff solutions at thousands of multifamily, cafe and coworking locations across the United States. SipWithMe, now available in major markets, is disrupting the coffee amenity category. WithMe is an Inc. 5000 fastest-growing company, appearing on the list for the past three consecutive years, as well as a 2023 Inc. Power Partner. 

Learn more at www.withme.com.

WithMe’s “Amenities Your Residents Will LOVE” webinar brought together a dynamic panel of multifamily experts to discuss strategies for selecting amenities that align with the unique needs of a resident community. 

Here are five key takeaways. 

Four classic amenities remain tried-and-true essentials. 

Residents love their pets and seek out amenities tailored to their comfort and their well-being (i.e., dog parks, grooming stations, pet-friendly events). 

Remote workers continue to want access to comfortable spaces outside their homes that are equipped to enhance their productivity (we have it on good authority that WFH residents love having access to a reliable community printer and a steady supply of great coffee).

Whether it’s a fitness center or dedicated green space, residents need a place where they can stretch their feet and get moving. 

From the pool to their unit, residents expect to have access to reliable Wi-Fi throughout the entire community. 

You don’t have to have the latest trendy amenity to stand out from the competition. 

Having the newest, flashiest amenities may generate a few extra online inquiries or property tours, but there are plenty of opportunities for established properties to maintain an edge. It all comes down to educating yourself on what the comps have to offer - and doing it better. 

If a competing community has a tricked out coworking space, figure out what you can do to bring yours up a notch. 

If you haven’t updated your fitness center in a few years, invest in buzzworthy equipment, like a Peloton bike or a Hydrow rowing machine. 

The next generation of amenities are helping residents create and rejuvenate.

Cold plunges, saunas, recovery rooms and salt rooms are all hot amenity trends, as are virtual sports simulators. Residents appreciate having spaces that feel like a sanctuary, where they can truly relax and unwind. 

Creative spaces are also trending. From podcast studios to music recording studios, properties are equipping entrepreneurial, self-starting residents with the tools they need to pursue their hobbies and passions.  

Never stop learning. Know the market. Know your comps. Know your residents.  

Selecting amenities is an art form - and education is the key to making the right investments. 

First, you need to keep a pulse on what’s happening in the industry. The best way to do that is by attending trade shows, getting involved with your local apartment association and having conversations with your peers. 

You also need to develop an understanding of what’s trending in your market. Shop and learn from your comps. Find out how established properties are upgrading their existing amenities and discover what cutting-edge options are being offered at new construction communities. And don’t sleep on the marketing materials that local sales reps leave at your front desk. You may uncover your next great supplier partner! 

Perhaps most importantly, you need to understand what your residents want and need. Every resident community has different tastes and preferences. Make it a point to routinely poll your residents to identify unmet needs and uncover new opportunities to add value. 

If you’ve got it, flaunt it. 

With peak leasing season right around the corner, amenities are obviously a key way to attract new residents. But don’t forget about the tremendous impact your amenities can have on the satisfaction and retention of existing ones!

Start by generating excitement at move-in. Take the time to show your new residents what’s available and also provide them with resources that will keep your amenities top-of-mind once they’re settled in. Some tech-savvy properties have started creating virtual guides that make it easy to discover where each amenity is located, what the hours are and how they can be reserved.

Make sure your entire team (including the maintenance crew) is well-trained on all things amenities so they can effortlessly answer resident questions and generate excitement about what the community has to offer. 

This may sound like an odd flex, but show off your amenity spaces by using them as the backdrop for events outside their intended purpose. Host a champagne toast in the dog park to celebrate the spread of new mulch. Throw a cocktail hour in the business center. Finding unexpected and unique ways to draw residents to your amenity spaces not only spotlights them, it also fosters interaction and helps build community. 

And finally, don’t forget the power of social media. Make it a point to regularly post photos of residents enjoying your amenities to encourage others to use them and to take advantage of everything your community has to offer. 

For more expert insight on using amenities to create communities that residents will fall head over heels for, watch the full webinar:

Amenities represent an essential draw for multifamily property owners. But what do residents want? What’s waiting in the wings?

To answer these and other questions, panelists shared their thoughts in a recent webinar entitled “Amenities Your Residents Will LOVE.” Hosted by WithMe’s Jonathan Treble (CEO and Founder) and Becky McLaughlin (Vice President of Marketing), the webinar’s participants discussed many topics like trending amenities, operational issues, what’s up and coming and resident feedback.

Local, Certified Organic coffee now available at a touch of a button to residents at participating multifamily communities

CHICAGO, IL - March 20, 2024 - WithMe, a leader in technology-enabled amenities for multifamily communities, today announced its entrance into the Los Angeles market with its innovative bean-to-cup coffee solution, SipWithMe. WithMe’s exclusive coffee partner for the region is Groundwork Organic Coffee Roasters, a leader in Certified Organic, ethically sourced specialty coffee.

Through the partnership, residents at participating multifamily communities in Los Angeles can visit the SipWithMe machine in their common area for access to over 20 barista-quality beverages – all at the touch of a button. Property managers at these communities have a cost-effective and time-saving amenity solution to elevate the living experience for their residents.

“SipWithMe’s launch in Los Angeles represents a significant step in WithMe’s mission to make top-tier and convenient coffee accessible to every multifamily community in the country,” says Jim Carbone, Vice President of Operations at WithMe. “Our partnership with Groundwork Organic Coffee Roasters speaks volumes of our desire to collaborate with local roasters who are not only at the forefront of coffee excellence but also committed to ethical and sustainable practices.”

A 2024 Statista survey reports about 73 percent of American consumers report drinking coffee every day, and multiple industry surveys rank coffee amenities at the top of multifamily renter wishlists. 

SipWithMe makes a daily dose of coffee hassle-free for multifamily residents and property staff. Ordering coffee is fast and simple, typically taking less than 60 seconds. The solution’s Cup Allowance feature gives residents the perk of free coffee, with limits that support cost control for the property. Fresh coffee and ingredients are regularly delivered, the machines are monitored remotely, and live support is available seven days a week. Additionally, usage data makes it easy for owners to track return on investment.

“Partnering with SipWithMe gives us the opportunity to help Los Angeles multifamily residents enjoy the highest quality, ethically sourced, Certified Organic coffee they know and love in a new and innovative way,” says Eddy Cola, CEO of Groundwork. 

SipWithMe serves multifamily properties across dozens of U.S. markets, including most major metros. To learn how you can add a SipWithMe to your community, contact WithMe.

About Groundwork Organic Coffee Roasters

Established in 1990, Groundwork’s mission is to ethically source and share exceptional, Certified Organic coffee that inspires people to work hard, dream big and make an impact in the world. Above all else, Groundwork’s coffee must meet a rigorous quality standard. A proud B Corp, Groundwork only makes coffee that is Certified Organic, Directly Traded and Ethically Sourced. Where they can, Groundwork purchases from farms certified sustainable by Rainforest Alliance. Groundwork is deeply involved in the long process of getting coffee into your cup—from farms to co-ops to the local Groundwork community. They never settle for anything less than the best coffee possible.

For more information about Groundwork Organic Coffee Roasters, visit www.groundworkcoffee.com.

About WithMe, Inc.

WithMe, Inc. makes people’s lives better every day through convenient, technology-powered amenities for the multifamily industry and beyond. WithMe’s PrintWithMe and SipWithMe solutions make resident printing and coffee simple, helping property management leaders deliver an elevated living experience and meet evolving resident needs for remote/hybrid workspaces while simultaneously decreasing spend, controlling costs, and saving time for staff. PrintWithMe powers printer amenities and staff solutions at thousands of multifamily, cafe and coworking locations across all 50 states. SipWithMe, now available in major markets, is disrupting the coffee amenity category. WithMe is an Inc. 5000 fastest-growing company, appearing on the list for the past three consecutive years, as well as a 2023 Inc. Power Partner. 

Learn more at www.withme.com.

EPISODE SUMMARY

In this episode of Multifamily Excellence, Samuel Mtunga, principal at XFD Real Estate Partners, chronicles his riveting journey from temp laborer in student housing to co-founder of one of its most formidable management companies. 

Samuel candidly reflects on the challenges he faced in XFD’s early years. He describes how limited resources and evolving needs required him to deftly juggle multiple roles and responsibilities, which proved to be crucial for the company's initial growth and success.

He also discusses the critical lessons he learned while scaling the company. He stresses the paramount importance of developing effective processes, emphasizing the need for teams to understand their goals, the reasons behind these goals and the methods to achieve them. 

Samuel also delves into how his leadership style has evolved throughout the years. He reflects on the experiences that prompted him to transition from being a purely results-driven leader to one who fervently believes that personal connections can greatly enhance team performance.

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Move over winter, spring, summer and fall. In multifamily, the heavy hitters are budget season and peak leasing season. 

A staggering 70% of moves occur between Memorial Day and Labor Day, creating a three-month frenzy of online inquiries, tours, screenings, applications, move-ins and move-outs. 

This demanding and pivotal point of the year requires careful planning and strategic execution to maximize occupancy rates and rental income. And the time to prepare is now. 

In this blog, we'll explore essential strategies and tactics that can help lay the groundwork for a successful peak leasing season.

Conduct thorough market research.

Well before peak leasing season arrives, it is essential to conduct comprehensive market research. Analyze local economic trends, employment data, population growth and housing market dynamics to gain insight into the rental landscape. Understanding market conditions sets the foundation for setting competitive rental prices and tailoring marketing strategies effectively.

Also consider touring other multifamily properties in your area to find out what amenities, services and upgrades are available to renters in the market. This can help you find strategic ways to stand out from the competition. 

Tackle routine maintenance. 

Preventive maintenance not only enhances property safety and appeal but also demonstrates a commitment to resident comfort and satisfaction.

Quiet winter months present the perfect time to tackle these tasks, which can include: 

One of the most effective ways to identify safety hazards, critical repairs and improvement opportunities is to tour your own property. Think like a prospective resident. Be cognizant of even the smallest cosmetic improvements that could make a big difference to someone seeing your community for the first time. 

Audit your online presence. 

Thorough and attention-grabbing online listings will exponentially increase your inquiries and the likelihood you’ll fill vacancies. Invest significant time and effort into elevating your digital presence, both on your own channels and on third-party rental platforms. 

Start by evaluating all of your existing listings for accuracy. This includes your own website and social media profiles. Is all of your contact information still accurate? Is your list of amenities up-to-date? Has your pricing changed? 

Next, ask your friends and family where they’re searching for rentals. In our technology-driven world, the methods people use to find new homes constantly shifts and evolves. 

On every platform, thoroughly and vividly describe each available unit, leverage high-quality media and highlight the features that make your property stand out from the competition.

During peak leasing season and beyond, it’s imperative to actively engage with prospects and residents on digital platforms. Respond to all inquiries promptly and make it a point to make everyone feel important.

Update physical collateral. 

Chances are, you still leverage a few key pieces of physical collateral in your marketing efforts. Take time to conduct a thorough audit of all of it:

Make sure all information is accurate and up-to-date, including: 

Finally, make sure you have adequate quantities of everything on hand well in advance of the busy spring and summer months. 

Review and modify lease agreements. 

Clear and transparent lease agreements contribute to positive resident experiences and mitigate potential disputes during the leasing process.

To mitigate the risk of a lawsuit, carefully review leasing and addenda language to ensure it complies with current legal requirements and best practices - especially as they relate to fair housing standards. To ensure compliance, check federal and state online resources or consult an attorney. 

Carefully inspect model unit(s). 

With a constant stream of people flowing in and out of your model unit, wear and tear is inevitable. Ahead of peak leasing season, make sure everything in your model is in pristine condition and perfect working order. Make repairs as necessary, and also update decor to fit current design trends and aesthetics.

Elevate your amenities. 

Amenities are one of the primary ways to grab the attention of prospects, but the right ones continue to bring value after move-in, increasing satisfaction and retention. 

As you’re evaluating new amenities ahead of peak leasing, don’t underestimate the power of some of the more unassuming ones, like a community printer. The Wall Street Journal said it best - no one wants a printer, but everyone wants to print. Tech-enabled solutions like PrintWithMe empower residents to print from their own devices, on their own time. In a recent survey, 82% of residents said they considered it an “essential” amenity at their property. Who knew a small amenity could make such a big difference?

Also consider replacing amenities with uncontrollable or skyrocketing costs (let’s be honest - that’s usually the coffee machine). Thankfully, new solutions tailored to the needs of multifamily, like SipWithMe, can simultaneously elevate the resident experience while controlling costs and reducing OpEx.  

For expert guidance and perspective on selecting amenities, tune in to WithMe’s upcoming webinar, “Amenities Your Residents Will LOVE.” Experts from Bozzuto, Draper and Kramer, and Asset Living will be weighing in on the amenities today’s residents expect, as well as the ones poised to shape the future. 

And if you’ve ever been curious about how tech-enabled amenities can make a difference in your community, check out how they delivered convenience, satisfaction and cost savings at four luxury properties. 

Curate your event calendar. 

If you haven’t had an opportunity to fill your 2024 calendar with thoughtfully curated resident events, late winter is the perfect time to solidify your strategy. 

Not only is a calendar brimming with events an incredible tool for attracting new residents, it also helps exponentially increase resident satisfaction and retention. 

If you need inspiration, check out our e-book, “Home Is Where Your Apartment Is: Building Community to Enhance Resident Retention.” It offers a host of diverse concepts and themes that you can leverage for in-house planning, as well as a robust list of third-party vendors that can assist you in taking your planning and execution to the next level.

Level up your landscaping. 

You only have one chance to make a first impression. Don’t underestimate the value of making the exterior of your property just as inviting and well-appointed as the interior. 

If your grounds are beautiful and impeccably maintained, prospects will immediately recognize that you take pride in your property and are committed to ensuring it is always in optimal condition. 

Lean into AI and Automation. 

Relationship building is essential in property management, but thoughtful implementation of automation and AI, especially in back-end processes, has the power to increase operational efficiency and make the leasing process better for everyone. 

Take applications. Automating the application process eliminates the need for manual paperwork that is prone to human error, and it gives prospective residents the freedom to complete it on their own time. 

The approval process is another area where human error can create bottlenecks and costly errors. New technology efficiently, objectively and accurately screens prospective residents, effectively eliminating bias and non-compliance with fair housing laws.  

Embrace virtual touring in its many forms. 

With so many prospective residents conducting their initial searches online, visually appealing digital content can make a significant impact. Capture the essence of your multifamily property through immersive virtual tours, sweeping drone footage and captivating professional photography.

Empower prospective residents to assess your property on their own time by investing in digital leasing tools that facilitate virtual showings and video walkthroughs. 

Thanks to apps like TikTok and Snapchat, younger generations have become accustomed to consuming content via video. To meet these renters where they are, it’s imperative to develop a presence on these apps - and get creative!

Train and prepare your staff.

Equip your on-site team with the necessary training and resources to handle the increased demand during peak leasing season. Conduct refresher training sessions on leasing procedures and customer service skills to ensure a seamless experience for prospective residents. Empower your staff to address inquiries efficiently and provide personalized assistance to enhance satisfaction.

By implementing these strategies now and staying ahead of the curve, you'll be well-positioned to not only survive but thrive during peak leasing season and beyond!

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