‘Tis the season for coffee celebrations, and December 3 is dedicated to one of the most iconic holiday latte flavors: peppermint. National Peppermint Latte Day honors the beloved blend of bold espresso, smooth milk and refreshing peppermint that perfectly captures the spirit of the season. Now a seasonal staple, the peppermint latte began gaining popularity in 2002. However, it wasn’t until 2015 that the internet declared it deserved its own day of celebration.
Flavored coffee is not a modern innovation. Its origins trace back centuries to the Middle East, when coffee was often brewed with cardamom, cinnamon or dried fruits. These traditions, still reflected in Arabic and Turkish coffees, introduced layers of unique, complex flavors to the beverage.
The American flavored latte, however, emerged in the 1980s in San Francisco’s North Beach neighborhood. LC "Brandy" Brandenburg, a retired coffee industry veteran, began experimenting with Torani syrups to craft what is considered the first flavored latte. His creation, the Fantasia, blended vanilla and orange flavors, igniting a flavored coffee trend that brought syrups like caramel, chocolate and vanilla to café menus across the country.
Flavored lattes rose to prominence alongside broader changes in coffee culture. During the early 1980s, most American coffee shops offered only basic options like straight espresso or cappuccino. Flavored syrups made espresso drinks more approachable, appealing to customers who found traditional coffee too bitter.
By the 1990s, Starbucks and other chains fully embraced flavored lattes, popularizing holiday classics like the Eggnog Latte (1986), Pumpkin Spice Latte (2003) and Chestnut Praline Latte (2014).
Beyond flavor, lattes became a form of self-expression. Syrups and customizations allowed customers to craft drinks that reflected their personal tastes.
The peppermint latte owes much of its popularity to Starbucks, whose Peppermint Mocha has become a holiday icon. After the success of the Gingerbread Latte in 2000, Starbucks’ research and development team set out to create another festive drink inspired by the season.
Inspired by the candy canes and peppermint candies that dominate the season, the team developed a recipe combining espresso, bittersweet mocha sauce, peppermint syrup and steamed milk. The final touch was whipped cream and red sprinkles, later swapped for dark chocolate curls.
Debuting in 2002, the Peppermint Mocha quickly became a fan favorite, earning a permanent spot on Starbucks’ seasonal menu. Today, it’s available hot, iced and blended, and it can even be found in grocery stores as pre-made drinks and limited-edition ground coffee.
Here are some creative ways to make the most of this festive coffee holiday:
Grab your favorite SipWithMe espresso or coffee and brew up some holiday happiness with this delicious recipe from Recipe Rebel:
Ingredients:
Directions:
Whether you enjoy it at home or at a local coffee shop, National Peppermint Latte Day is a chance to celebrate the simple joys of the season. Cheers to peppermint perfection!
This holiday season, treat your community to exceptional coffee experiences. Learn more about SipWithMe today!
November 23 marks National Espresso Day, inviting coffee lovers to raise a cup in honor of one of the world’s most beloved beverages. From its humble beginnings as a time-saving innovation to its current status as a symbol of coffee craftsmanship, espresso continues to inspire and connect coffee enthusiasts worldwide.
But what makes espresso so special? Beyond its bold flavor and velvety texture, espresso is a unique blend of art, science and cultural significance that has captured hearts across the globe.
Espresso was first invented in the early 1900s in Italy to meet a very practical need: reducing the time workers spent on coffee breaks. Back then, long breaks were standard in factories and offices, so Italian inventor Luigi Bezzera designed a machine that could brew coffee quickly using high-pressure steam.
This innovative method cut brewing time dramatically, providing workers with a fast, invigorating pick-me-up. The word espresso itself comes from the Italian esprimere, meaning "to press" or "to force out," referring to the high-pressure process that creates that intense, concentrated shot.
What began as a productivity solution evolved into a beloved tradition, making espresso a cornerstone of global coffee culture.
Many people mistakenly believe that espresso refers to a type of coffee bean or roast, but it’s actually a brewing method. Unlike drip coffee, which relies on gravity, espresso machines use high pressure (132 pounds per square inch) to force nearly boiling water through finely ground coffee beans.
This high-pressure process produces a rich, concentrated shot with bold flavors and a velvety texture. Interestingly, espresso is 90% water, compared to the 98.5% water content of drip coffee, yet its high concentration of dissolved solids creates a much fuller body and flavor.
A great espresso is about more than just getting the right ratio of water to coffee. It's an art that relies on precision, timing and the right ingredients. The four M's of espresso — macinazione (grind), miscela (blend), macchina (machine) and mano (barista) — are the keys to a perfect shot.
A hallmark of a great shot is the crema — a golden, hazelnut-colored foam that adds texture and flavor. Crema indicates a well-extracted shot and adds texture and flavor. A properly pulled shot should be able to hold a sprinkle of sugar on the crema for about 30 seconds before it sinks, a sign of freshness and balance.
Espresso’s influence extends far beyond Italy, where it’s deeply ingrained in daily life. Italians often drink espresso standing at a café bar, savoring a quick moment of connection with baristas or fellow patrons. It’s so central to Italian culture that the government has regulated its price in public spaces since 1915 to keep it accessible to all.
Globally, espresso has inspired countless variations, including cappuccinos, lattes and macchiatos. Despite its global reach, espresso retains its Italian heritage as a symbol of quality, simplicity and community.
Even in space, espresso remains essential. In 2015, Italian engineers developed the ISSpresso machine, allowing astronauts aboard the International Space Station to enjoy a freshly brewed shot in microgravity.
From bustling cafés to orbiting space stations, espresso continues to unite and delight.
Espresso's bold flavor reflects a fascinating balance of science and craftsmanship.
National Espresso Day is the perfect time to savor the craftsmanship and flavor of this iconic beverage. Here are some ways to celebrate:
Espresso is more than just a fast way to get your caffeine fix. It’s a drink steeped in history, a product of Italian innovation and an art form perfected by baristas around the world. Whether you’re savoring a single shot or enjoying a latte or cappuccino, every cup of espresso represents a harmonious balance of grind, blend, machine and skill.
At SipWithMe, we believe great coffee turns ordinary moments into extraordinary experiences. With premium amenities designed to deliver barista-quality espresso shots, indulgent lattes and more at the touch of a button, we make luxury coffee service effortless and accessible.
Whether it's National Espresso Day, National Cappuccino Day or simply an ordinary morning, SipWithMe helps you create moments worth savoring.
This National Espresso Day, celebrate the artistry of the perfect espresso shot with a coffee amenity upgrade that delights and simplifies. Contact us today to schedule a demo or request pricing details.
It’s holiday crunch time, and that one perfect gift is nowhere to be found. But who needs store shelves when you’ve got PrintWithMe in your community?
You can turn your apartment printing solution into a personal gift factory with a touch of creativity and a few clicks. From heartfelt keepsakes to personalized greeting cards, these DIY ideas will have you wrapping up holiday magic in no time.
A custom calendar is an easy but super useful gift! Gather some favorite photos (holiday memories, pets, vacation snapshots) and arrange them in a simple template (Canva has some great options). Print, stack and staple for a gift that brings joy all year.
If you’re the go-to chef or baker in the family, share your favorite recipes in a custom book. Create a collection of your favorite tried-and-true recipes, complete with photos or handwritten notes to add a personal and heartfelt touch. Finish the project by binding the pages with ribbon or a stylish binder clip for a charming and thoughtful presentation.
Running out of ideas to keep little ones busy? Use your community printer to print a fun holiday-themed coloring book. Search for free holiday coloring pages online, print them out and bind them all together for a simple yet thoughtful gift.
Bring a personal flair to your gift wrapping by printing custom holiday paper with festive themes or cherished photos. This DIY approach adds a personal, thoughtful touch that makes every gift extra special. Use apartment printing solutions to make each package a work of art, perfect for smaller items or gift bags. Simply print, wrap and watch your loved ones marvel at your creativity!
No gift list is complete without classic holiday cards. Use your community printer to create custom holiday greetings. Personalize with photos, add a message and print—no need to rush to the store. Designing and printing cards at home allows you to make each one special, ensuring your holiday greetings are as thoughtful and unique as the people receiving them.
With PrintWithMe, you can skip the shopping stress and create gifts that feel personal and thoughtful. So, if you find yourself in a last-minute bind, let your community printer be the secret ingredient to a smooth holiday season. Happy printing!
For more information on how PrintWithMe can enhance your property’s amenity offerings, contact us today.
As resident expectations continue to evolve, the multifamily housing industry must set a new standard for amenities in the new year. With remote work, wellness and technology shaping everyday life, property managers and developers are introducing innovative amenities to create vibrant, adaptable and highly personalized living spaces.
Village Green’s Executive Vice President Marketing & Brand Loyalty Ashley Sinclair and WithMe Inc.’s CEO & Founder Jonathan Treble know about the latest amenity trends. From tech-enabled conveniences and wellness-focused spaces to creative areas for crafting and leisure, these industry leaders share their insights on how multifamily properties are embracing the future of resident experience in a rapidly changing market.
EPISODE SUMMARY
How do you lead a team of 18,000 associates while managing 9,000 communities across North America? For David Diestel, CEO of FirstService Residential, the answer lies in trust, culture and a people-first approach to leadership.
In this episode of Multifamily Excellence, David joins host Jonathan Treble to share his fascinating career journey—from his beginnings as a chemical engineer and entrepreneur in the apparel industry to becoming the leader of North America’s largest residential property management company. Along the way, David learned invaluable lessons in adaptability, continuous learning and the importance of reputation.
Here’s what you’ll walk away with:
This episode is about learning how to lead in a way that feels human, scalable and deeply impactful. David’s insights are both timeless and timely—perfect for anyone navigating the fast-changing landscape of property management or leadership.
Ready to rethink what leadership looks like in your world?
This conversation will challenge how you see your team, your culture and yourself. Tune in now and start building something that truly lasts. of people-first leadership and AI innovation. This is one episode you won’t want to miss. Listen now.
CONNECT WITH DAVID
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Entrepreneurship is often sold as a dream. Inspirational LinkedIn quotes, founder stories ending in IPOs or exits—it all paints a pretty picture. But after ten years of building, breaking and rebuilding, I’ve learned that the reality is much messier.
Here’s what I know:
If you want the truth, here it is: You’ll make mistakes. Your plans will blow up. People will let you down — and you’ll do the same to others.
Entrepreneurship isn’t about having it all figured out from the start; it’s about adapting, pivoting and occasionally face-planting on your way to the next big thing. The key is learning, adapting and building momentum through all the messy moments.
Here are ten hard-won insights I wish someone had handed me on day one. They’re hard-earned, often expensive and painfully simple. But if you absorb even one of them, it might just save you a year of setbacks — or at the very least, a couple of sleepless nights.
People love big talk about “moonshots” and “world-changing ideas”—but here’s the reality: ideas are the easy part. If you can’t roll up your sleeves and execute on them, you’re just playing mental gymnastics. The real differentiator? Consistent, relentless action. Week in, week out. Fancy pitches are great, but it’s the follow-ups and unglamorous day-to-day that get results.
Think big. Ask, “How can we 10x this?” Then break down your goals, tackle them piece by piece and keep moving. At WithMe, we don’t scale on vision alone; we thrive by stacking small, consistent wins, building momentum step-by-step. Fancy pitches won’t pay the bills, but focused, gritty follow-through will.
My tip: Track your team’s progress on micro-wins. Those add up fast.
Scaling isn’t something that just “happens” if you’re in the right place at the right time. If you want exponential growth, you have to be intentional and take risks. That often means tearing down something you thought was working and rebuilding it with new insights.
You have to be intentional. That means asking yourself uncomfortable questions: What’s working? What’s not? What’s the bottleneck?
If you want 10% growth, tinker. If you want 10x growth, rethink everything. Big leaps require uncomfortable choices and serious risk-taking. Growth only happens when you let go of ‘good enough.’ If you’re not rethinking the fundamentals regularly, you're just coasting.
My approach: Regularly challenge the status quo. If something is only “good enough,” it’s time to rethink.
Hiring the right people is like collecting rare art. The best talent isn’t always on job boards; they’re out there doing great work. Finding these people requires patience, vision and sometimes years of connection-building.
Some of the best people I’ve hired were conversations years in the making. Play the long game with talent acquisition. It always pays off.
Remember, the best talent isn't on the market — they’re out there waiting to be discovered. When you find them, move fast. Pay upfront in value, and over time, they’ll return more than you imagined. When you spot someone with the right spark, act fast.
Pro tip: Find smart people, pay them well and get out of their way. When you spot a standout talent, move fast.
The most effective leaders serve their teams by removing obstacles, providing direction and stepping aside. If you think your team works for you, you’ve already lost. Your job is to clear obstacles and make sure they have everything they need to win. Enable people to perform at their highest level—and that starts by empowering them to own their roles.
Key insight: Leadership isn’t about control—it’s about service. If you’re micromanaging, you’re bottlenecking your business.
Being busy doesn’t mean you’re being productive. There have been weeks where I felt like I was running on a treadmill—doing a lot but moving nowhere. Progress is about completing the right things, not just checking off endless tasks.
Here’s how I spot wasted effort: If it’s not moving the needle, it’s a distraction.
My rule: Ruthlessly prioritize what matters, and let the noise go.
No one gets through entrepreneurship without a few bruises. I’ve micromanaged when I should have trusted my team. I’ve raised more capital than I could deploy effectively. But every mistake became a lesson that shaped how I lead today. Create space for yourself (and your team) to learn from missteps.
You’ll screw up—more than once. It’s part of the game. Admit your mistakes fast, learn from them and move on. No one has time for excuses. The trick is to own those mistakes fast, learn from them and get back on track.
Pro tip: Create a culture where your team feels safe to fail and learn. If they’re too afraid to make mistakes, they won’t push boundaries—and neither will your company.
It’s easy to get obsessed with what the competition is doing. But unless they’re paying your bills, their moves shouldn’t drive yours. Focus on listening to your customers and solving their problems. Listen to their pain points. Build solutions that genuinely help them—and your growth will follow.
Markets evolve, and so do your customers' needs. Obsess over meeting those needs better than anyone else.
My approach: Keep your head in your game and stick to your strategy. Outflanking competitors is easy — listen to customers louder than they do.
No ad campaign can compete with a customer saying, “You need this.” The strongest growth comes from people who genuinely love what you do and tell others about it. A product with undeniable value creates advocates naturally.
Nail your product-market fit, and customers will sing your praises.
If your product isn’t generating enthusiastic referrals, it’s time to go back to the drawing board.
Takeaway: Build something that people love so much, they can’t help but tell others. Happy customers are the lifeblood of sustainable growth.
In a growing business, there are always fires to put out. But knowing which fires matter—and which ones to let burn—is a game-changer. Early on, I tried to handle everything myself. Now, I triage: if it doesn’t impact the long-term vision, it can wait.
You’ve got limited time—spend it on the fires that actually matter. The art of prioritization is everything.
Lesson learned: Prioritize only the fires that matter. Not every problem deserves immediate attention.
In moments of stress — a sleepless night, a tough quarter or a rough meeting — pause. Acting rashly rarely helps. Inaction, when applied wisely, can prevent avoidable damage and keep trust intact.
When you’re overwhelmed, resist the urge to react impulsively. I’ve learned the hard way that acting while exhausted, stressed or frustrated rarely ends well.
My advice: Sleep on it. Most problems can wait a day. The ones that can’t? They’re rarely solved with rushed decisions.
If you’re always chasing the next thing, you’ll miss the good stuff. The best moments aren’t just milestones—they’re found in the chaos along the way.
There’s always another mountain to climb, but if you don’t enjoy the journey, what’s the point? The biggest wins come in unexpected places—sometimes between meetings, other times during failures that seem devastating at first.
Entrepreneurship isn’t a straight line. It’s messy, unpredictable and exhausting—but it’s also incredibly rewarding if you stick with it. Just remember: It’s okay to stumble as long as you keep moving forward.
In the early days, I was the CEO, customer support, IT troubleshooter and supply chain manager. You name it. And yes, things still slipped through the cracks sometimes. That’s just reality. As we grew, I learned the importance of building a strong team—one that could take some of those hats and wear them even better than I could. Eventually, I learned the importance of knowing which hats I could keep and which I needed to pass on to someone better suited for them.
As WithMe grew, I made a conscious choice to hire people who were stronger than me in specific areas. This wasn’t easy; it meant letting go of control and trusting my team. But it was a game-changer. Each person I brought on brought something unique that took WithMe to the next level. The lesson? You might start out juggling it all, but eventually, you need to step back and let others wear some of those hats. That’s when your team—and your business—will really take off.
Advice: Hire people who are better than you at specific things and let them shine.
Ten years in, and here’s what I know for sure: you’ll never have it all figured out—and that’s okay. The journey is about learning, evolving and staying curious. If you can embrace that, you’ll find that every setback is a step forward and every challenge is an opportunity to grow.
The journey isn’t always glamorous, but it’s worth every stumble. These 10 lessons? They’re battle-tested and scraped together from 10 years of face-plants, late nights and surprising wins. Take them in, and they might just save you a few trips down the “What the heck am I doing?” road.
And if you’re curious how WithMe is applying these lessons to reimagine multifamily living, check us out. From simplifying daily life to creating standout resident experiences, we’re just getting started.
CEOs must be strategic about how they allocate their limited time. Time spent on low-impact tasks—such as micromanaging or unnecessary meetings—could be better used on bigger-picture tasks like strategic planning or partnership development.
Below, 20 Forbes Business Council members share some areas where they believe CEOs can stop wasting their energy. By focusing on high-impact activities, you can make the most of your time and drive organizational growth.
CEOs should spend less time waiting for staff to complete research projects. Whereas we used to task executive assistants or marketing team members with research on macro or micro topics, AI can now deliver strong briefings in seconds. It's game-changing and should speed up the rate of C-suite decision making. - Jonathan Treble, WithMe, Inc.
November 8 marks National Cappuccino Day, a time to honor one of the world's most beloved coffee creations. Whether you’re a seasoned coffee connoisseur or just love a cozy cup of frothy goodness, this is the perfect day to indulge.
At its heart, a cappuccino is a simple yet perfectly balanced coffee beverage, composed of three key elements:
Traditionally, these components are combined in equal parts, creating a harmonious blend of robust coffee flavor and creamy texture. Baristas often finish the drink with a dusting of cocoa powder or chocolate for added indulgence.
Presentation and Volume
Cappuccinos vs. Lattes
While a caffè latte is made with more steamed milk and a thin layer of foam, cappuccinos emphasize the froth. This gives cappuccinos a lighter, airier texture and a smaller overall volume, making them distinct from their milk-heavy cousin.
The origins of the cappuccino trace back to the 1700s in the Habsburg Empire, where a popular coffeehouse drink known as the Kapuziner emerged. This beverage was named for its distinctive light brown color, reminiscent of the robes worn by Capuchin friars. The Kapuziner was a blend of coffee, cream and sugar, often enhanced with spices for additional flavor. Its rich, creamy texture and warming spices made it a favorite among coffee lovers of the time, laying the foundation for the modern cappuccino.
The port city of Trieste became a crucial hub for the spread of coffee across Central Europe. Home to vibrant Viennese-style coffeehouses, the city introduced patrons to the Kapuziner and its variations. As coffee culture grew, the Kapuziner gradually evolved, particularly in Italian-speaking regions, where it transformed into the cappuccino we recognize today. Trieste’s position as a cultural crossroads ensured the drink’s enduring legacy, bridging coffee traditions from Vienna to Italy and beyond.
In the early 20th century, the introduction of espresso machines revolutionized coffee preparation, making it possible for baristas to craft drinks to order with precision. This innovation allowed for the creation of the cappuccino’s iconic layers, with its bold espresso base, velvety steamed milk and signature frothy top becoming hallmarks of the drink.
After World War II, further advancements in espresso technology ushered in the "age of crema." These improvements enabled higher-pressure brewing, resulting in the silky, rich espresso topped with a layer of crema and perfectly steamed milk that defines the modern cappuccino. This era marked a turning point in coffee culture, elevating the cappuccino to new heights of flavor and presentation.
By the 1950s, cappuccinos had become a staple in Italy’s espresso bars, a symbol of the country's burgeoning coffee culture. During this time, the Italian cappuccino coexisted with the Viennese Kapuziner, which featured whipped cream instead of steamed milk, showcasing the regional diversity in coffee traditions. The cappuccino's popularity began to spread far beyond Italy, cementing its status as a global coffee favorite.
The cappuccino, with its perfect blend of espresso, steamed milk and foam, has evolved from an Italian classic to a global favorite. Celebrated for its rich flavor and frothy texture, it found sophisticated appeal in post-war Europe, cozy acceptance in the UK and a thriving presence in the U.S., adapting to local tastes along the way. Here’s a closer look at how the cappuccino gained popularity in different parts of the world:
Europe
In post-WWII Europe, cappuccinos gained recognition as a symbol of sophisticated coffee culture. Italy embraced the espresso-based version, while Austria and Hungary maintained their preference for whipped cream-topped coffee.
The United Kingdom
Cappuccinos found favor in the UK, where the British tradition of adding milk to coffee aligned perfectly with the drink’s composition. Its frothy texture and luxurious flavor made it a café favorite.
The United States
Cappuccinos arrived in the U.S. through Italian-American neighborhoods, with notable establishments like:
Over time, the classic cappuccino has inspired countless creative variations, each catering to different tastes and preferences. From adjustments in milk-to-foam ratios to the addition of indulgent flavors, these twists highlight the cappuccino’s versatility while preserving its iconic charm. Here are some popular variations that showcase the drink’s adaptability:
Cappuccino Freddo
Popular in Italy, Greece, and Cyprus, this chilled version features a small amount of cold frothed milk atop chilled espresso. In Rome, coffee shops often pre-make and refrigerate it, while northern Italy prefers alternatives like gelato da bere (gelato blended with espresso).
Freddo Cappuccino
A Greek specialty, this drink is topped with afrógala, a cold milk foam created using an electric frother. Baristas pour it over iced espresso, offering a refreshing twist on the classic cappuccino.
Iced Cappuccino
In Canada, coffee chain Tim Hortons serves a frozen adaptation called the Iced Capp, a sweet, creamy dessert-like drink that has become a fan favorite.
Wherever you choose to enjoy it, National Cappuccino Day is the perfect time to sip and celebrate. Here’s how to make it special:
At SipWithMe, we’re passionate about enhancing multifamily properties with premium coffee experiences that delight residents and streamline operations. With cappuccinos and other premium beverages available at the touch of a button, our state-of-the-art solutions make offering luxury both simple and cost-effective.
Celebrate National Cappuccino Day with a coffee amenity upgrade that makes every day feel like a holiday. Contact us for a demo or pricing today.
EPISODE SUMMARY
What happens when you blend a deep commitment to culture with the transformative power of AI? At Cardinal Group, the results are reshaping the multifamily industry.
In this episode of Multifamily Excellence, host Jonathan Treble speaks with Cara Athmann, COO of Cardinal Group Companies. Cara’s journey is anything but conventional - she transitioned from a background in physics and consulting to spearheading tech-driven transformation in multifamily.
This episode goes beyond surface-level talk. Cara reveals how Cardinal Group leverages AI to streamline operations, reduce administrative overhead, and empower on-site teams to forge meaningful connections with residents.
With a strategic focus on people-first, AI-enhanced operations, Cardinal has grown to over 50,000 units and a team of 2,300 strong.
For Cara, the approach is straightforward: invest in your team, and they will invest in your residents. She’s leading Cardinal into a future where AI minimizes operational friction, freeing teams to focus on what truly matters—building authentic connections.
Tune in to explore:
Ready to rethink leadership in multifamily? Tune in to explore the intersection of people-first leadership and AI innovation. This is one episode you won’t want to miss. Listen now.
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Artificial intelligence has a lot of uses in multifamily—for example, chatbots can help prospective residents get information about the community. However, there are a lot of areas where the human touch is still important. The MHN Executive Council shares where they don’t use AI.
Personal Connection
While I rely on AI for many tasks and appreciate its efficiency, there are still areas where the human touch is irreplaceable. I won’t use AI for deeply personal conversations or decisions that require emotional intelligence, empathy and nuance. Building meaningful relationships with my team, clients and loved ones is something that technology can’t replicate. I also wouldn’t rely solely on AI for creative visioning, as human intuition and creativity are key to shaping the bigger picture in ways AI may not yet grasp. —Jonathan Treble, Founder & CEO, WithMe Inc.