Apartmentalize 2024, powered by the National Apartment Association, is just around the corner. Boasting more than 90 educational sessions and a seemingly endless array of networking opportunities, figuring out the best way to maximize your time can be daunting. But don’t fret. We’ve got you covered with 8 tips to ensure you have a great experience:
1. Come on, get app-y.
Well before you ever leave for Philadelphia, familiarize yourself with the Apartmentalize 2024 app, available for iOS and Android.
Before using the app, you’ll need to create a myNAA Planner account using your registration email address and the ID number from your Apartmentalize confirmation.
Once you’ve created a myNAA account, you can log in to the app, and you’ll be able to look up education sessions, exhibitors and activities and add them to your itinerary.
At the conference, you can use the app’s interactive map to find exhibitors, access session handouts and even take notes.
2. Educate yourself.
NAA has carefully curated more than 90 different educational sessions that feature over 250 industry experts and span a multitude of topics, including maintenance, operations, leasing, affordable housing, marketing, leadership and industry trends.
Take time to thoroughly read through all of the session descriptions and identify the ones that address your current pain points or cover topics you’re interested in learning more about.
For guidance on building a great corporate culture that fosters engagement and retention, be sure to add Culture Counts! Secrets to Hiring, Engaging and Retaining Top Talent to your itinerary! WithMe’s CEO and Founder, Jonathan Treble, will be moderating the panel on June 21 from 11 a.m. - 11:50 a.m. in Location 114. The session will feature expert insight from LivCor’s David Danish, Bozzuto’s Julie Escanilla and Sheffield Haworth’s Jennifer Novack.
3. Dress for success and to impress.
Most attendees will be in business casual attire. The days will be long, so be sure you’re comfortable, but also remember you’re representing your organization - and yourself! Take pride in your appearance.
Conference floors and meeting rooms can get chilly. Dress in layers
to be sure you’ll always be comfortable.
Wear comfortable shoes. Enough said.
4. Pack your bags.
Be sure you always have these two items with you during the conference:
5. Get social.
NAA does an incredible job populating their social profiles with helpful information. Before heading to the conference, be sure you are following #Apartmentalize on Facebook, Snapchat, Twitter or Instagram. Lean into the conversation on your favorite platform for an insider’s view of what is trending before, during and even after the conference.
6. Be flexible.
This may initially strike you as an impolite gesture, but if a session is not working for you, it’s okay to leave! NAA actually encourages that mentality!
Find another session that interests you. Meet up with peers outside the conference room who want to network and engage in dialogue about other topics. Invest your time wisely!
7. Visit the WithMe team (and all of the other amazing vendors)!
Fuel up with a cup of delicious SipWithMe coffee (featuring beans from La Colombe, a Philly favorite) and find out how WithMe’s amenities can help you elevate your resident experience, save staff time and hassle, decrease your spend and control costs.
Here’s where you can find us:
Booth 1810
Thursday, June 20: 11:30 a.m. - 5 p.m.
June 21: 9:30 a.m. - 1:30 p.m.
Prefer the VIP treatment? Schedule a time to meet with us here.
Feel like doing a little recon before Apartmentalize? Browse the LinkedIn profiles of everyone who will be attending:
We clearly like to toot our own horn, but seriously, take the time to visit with vendors that interest you. You will likely uncover new products and services that can help you elevate your property and improve operations!
8. Channel your inner Rocky Balboa.
We’re teaming up with our friends at Flamingo to co-host the FREE “Feel The Love” 5K on June 20! Enjoy an invigorating run or brisk walk on a scenic out-and-back trail that will take you along historic Boathouse Row and conclude with a triumphant climb up the iconic Rocky steps at the Philadelphia Museum of Art!
Even if you don't want to run or walk the full 5K, we still encourage you to stop by to take a photo at the Rocky steps, enjoy some light refreshments and connect with your industry peers!
We encourage everyone to arrive by 6:45 a.m., as the 5K will start promptly at 7 a.m.
Register here.
9. Mix and mingle.
Apartmentalize offers ample opportunity to mix and mingle with your multifamily peers. Attend as many social events and receptions as you can. Not only will you be rewarded with free food and cocktails, you'll be able to build relationships with your multifamily peers and gain important perspective on the industry.
Call us biased, but we think year's hottest social event is going to be the rooftop happy hour hosted by WithMe, Flamingo, Tourus and Boom at LVL North on June 19.
Enjoy a glass of wine, cocktails and refreshments - all set to the soothing sounds of our DJ and live jazz singer.
Whether you’re looking to network, relax before the big expo day, or simply enjoy the ambiance, this is the perfect opportunity to connect with other multifamily industry professionals in a chic rooftop setting.
RSVP here.
We can’t wait to connect with you June 19-21 in Philly!
Whether you’re flying in early, staying for the weekend or just sneaking in some sightseeing in between sessions, we’ve compiled a list of the must-see attractions in the City of Brotherly Love!
Philadelphia is a vibrant metropolis steeped in history, culture and culinary delights. From iconic landmarks to a thriving arts scene, there's something for everyone in this dynamic city. Whether you're a history buff, a foodie or an art enthusiast, Philadelphia has it all.
Here are some of the must-see attractions that make Philadelphia a top destination for travelers from around the globe:
1. Independence National Historical Park
No visit to Philadelphia is complete without exploring Independence National Historical Park, the birthplace of American democracy. Here, you can see iconic landmarks such as Independence Hall, where both the Declaration of Independence and the United States Constitution were debated and adopted. Don't miss the opportunity to view the famous Liberty Bell, an enduring symbol of American freedom.
2. Philadelphia Museum of Art
Art aficionados will delight in the vast collections housed within the Philadelphia Museum of Art. From Renaissance masterpieces to contemporary works, this museum offers a comprehensive overview of artistic expression throughout the ages. If you feel like channeling your inner Rocky Balboa, join WithMe and Flamingo for the Feel The Love 5K on June 20, which will conclude with a triumphant run up the museum's iconic steps for a breathtaking view of the city skyline.
3. Reading Terminal Market
For a culinary adventure like no other, head to Reading Terminal Market, one of America's oldest and largest public markets. Here, you can sample a diverse array of foods from around the world, including Philly cheesesteaks, Pennsylvania Dutch delicacies, and fresh Amish produce. With over 80 vendors to choose from, there's no shortage of delicious options to satisfy your appetite.
4. Eastern State Penitentiary
Step back in time with a visit to Eastern State Penitentiary, once the most famous and expensive prison in the world. This eerie, yet fascinating attraction offers guided tours that provide insight into the harsh realities of 19th-century prison life. Explore the crumbling cell blocks and learn about the prison's infamous inmates, including Al Capone.
5. The Barnes
Art and nature converge at The Barnes, home to one of the world's finest collections of impressionist, post-impressionist, and early modernist paintings. Founded by Dr. Albert C. Barnes in 1922, this institution boasts works by renowned artists such as Renoir, Cézanne, and Matisse. The museum's tranquil gardens provide the perfect backdrop for contemplation and reflection.
6. Philadelphia Magic Gardens
Immerse yourself in the whimsical world of mosaic art at Philadelphia Magic Gardens, a visionary art environment created by artist Isaiah Zagar. Spanning half a block, this labyrinthine masterpiece features intricate mosaics made from recycled materials, including ceramic tiles, bottles, and bicycle wheels. Wander through the maze of colorful passageways and discover hidden treasures at every turn.
7. Fairmount Park
Escape the hustle and bustle of the city with a visit to Fairmount Park, one of the largest urban parks in the United States. Spanning over 2,000 acres, this expansive green space offers endless opportunities for outdoor recreation, including hiking, biking, and picnicking. Don't miss the chance to explore the park's historic landmarks, including the Please Touch Museum and the Shofuso Japanese House and Garden.
8. Philadelphia Zoo
Embark on a wild adventure at the Philadelphia Zoo, America's first zoo and home to over 1,300 animals from around the world. Explore immersive exhibits such as Big Cat Falls, PECO Primate Reserve, and McNeil Avian Center, where you can get up close and personal with majestic creatures from lions to lemurs.
9. Franklin Institute
Feed your curiosity at the Franklin Institute, a world-renowned science museum dedicated to inspiring a passion for learning through hands-on exploration. Discover interactive exhibits on topics ranging from space exploration and robotics to the human body and virtual reality. Don't miss the chance to walk through a giant heart or explore a full-scale replica of the International Space Station.
10. Spruce Street Harbor Park
Relax and unwind at Spruce Street Harbor Park, a vibrant waterfront oasis nestled along the Delaware River. This seasonal pop-up park features hammocks, floating gardens, and colorful LED lights, creating a magical atmosphere for visitors of all ages. Grab a bite to eat from one of the food vendors or enjoy a refreshing drink at the waterfront beer garden.
11. Rittenhouse Square
Experience the charm of Philadelphia's Rittenhouse Square, a picturesque park surrounded by elegant brownstones, upscale boutiques, and acclaimed restaurants. Take a leisurely stroll through the tree-lined pathways, admire the ornate fountains, and soak up the vibrant atmosphere of this beloved urban oasis. During warmer months, the square hosts outdoor concerts, farmers' markets, and art festivals.
12. Philadelphia City Hall
Marvel at the architectural grandeur of Philadelphia City Hall, an iconic landmark that dominates the city skyline. Designed by architect John McArthur Jr., this magnificent building features intricate stonework, soaring arches, and a colossal bronze statue of William Penn atop its clock tower. Take a guided tour to explore the historic interiors and learn about the building's storied past.
13. LOVE Park & Visitor Center
The LOVE sign in Philadelphia stands as an iconic symbol of the city's spirit of unity and inclusion. Located in the heart of Center City, this vibrant installation features the word "LOVE" in bold, colorful letters, with the letter "O" replaced by a red heart. Originally created by artist Robert Indiana for the 1976 bicentennial celebration, the LOVE sign has since become a beloved landmark and a popular spot for photos, serving as a testament to Philadelphia's enduring message of love and brotherly affection.
14. WithMe's Apartmentalize Booth
Stop by WithMe's Apartmentalize booth (#1810) to marvel at the beauty of our SipWithMe and PrintWithMe devices! Get an up-close look at a printer and craft the perfect cup of (FREE) coffee with our SipWithMe device (which will feature three blends from La Colombe, a Philly favorite).
From its rich history to its vibrant cultural scene, Philadelphia captivates visitors with its eclectic mix of attractions. Whether you're exploring iconic landmarks like Independence Hall and the Liberty Bell or immersing yourself in the city's thriving arts scene, Philadelphia offers a memorable experience for travelers of all interests. So pack your bags and prepare to discover the endless wonders of the City of Brotherly Love.
Whether you’re flying in early, staying for the weekend or just sneaking in some sightseeing in between sessions, we’ve compiled a list of the must-see attractions in the City of Brotherly Love!
Philadelphia's culinary scene is as diverse and vibrant as the city itself, offering a plethora of dining options to suit every palate and occasion. From upscale fine dining establishments to cozy neighborhood eateries, there's no shortage of gastronomic delights to discover.
Here are just a few of the top restaurants that define Philadelphia's vibrant food culture.
1. Zahav
Tantalize your taste buds with the flavors of the Middle East at Zahav, an award-winning restaurant that showcases modern Israeli cuisine. Helmed by chef Michael Solomonov, Zahav offers an unforgettable dining experience with its innovative small plates, wood-fired grill specialties, and freshly baked laffa bread. Be sure to indulge in the signature hummus topped with tantalizing toppings like roasted mushrooms or lamb shawarma.
2. Vetri Cucina
Experience the art of Italian fine dining at Vetri Cucina, a renowned restaurant that has garnered acclaim for its exquisite tasting menus and impeccable service. Chef Marc Vetri's culinary creations celebrate the flavors of Italy with dishes like handcrafted pasta, tender roasted meats, and decadent desserts. Treat yourself to an unforgettable dining experience in this intimate and elegant setting.
3. Parc
Transport yourself to the streets of Paris at Parc, a charming brasserie located in the heart of Rittenhouse Square. With its classic French bistro fare and bustling atmosphere, Parc offers a taste of Parisian elegance right in the heart of Philadelphia. Indulge in traditional dishes like steak frites, moules marinières, and escargot while soaking in the vibrant ambiance of this beloved restaurant.
4. Vernick Food & Drink
Savor the flavors of seasonal American cuisine at Vernick Food & Drink, a critically acclaimed restaurant helmed by chef Greg Vernick. Known for its inventive small plates, wood-fired dishes, and impeccably sourced ingredients, Vernick offers a dining experience that is both refined and approachable. Whether you're enjoying brunch with friends or a romantic dinner for two, Vernick promises a memorable culinary journey.
5. Vedge
Elevate your dining experience with plant-based cuisine at Vedge, a pioneering restaurant that proves vegan food can be both innovative and delicious. Chefs Rich Landau and Kate Jacoby showcase the versatility of vegetables with their creative dishes, from roasted cauliflower with kimchi cream to eggplant braciole with smoked tofu. With its chic ambiance and inspired culinary offerings, Vedge is a must-visit for vegans and omnivores alike.
6. Morimoto
Indulge in the art of sushi at Morimoto, an upscale restaurant founded by Iron Chef Masaharu Morimoto. With its sleek design and inventive menu, Morimoto offers a contemporary twist on traditional Japanese cuisine. Feast on an array of sushi and sashimi creations, as well as hot dishes like black cod miso and Wagyu beef carpaccio. For a truly unforgettable experience, opt for the omakase tasting menu and let the chef guide your culinary journey.
7. Amada
Immerse yourself in the flavors of Spain at Amada, an upscale tapas restaurant helmed by Iron Chef Jose Garces. Located in Old City, Amada offers a vibrant and lively atmosphere perfect for sharing small plates with friends and family. Indulge in classic Spanish dishes like gambas al ajillo (garlic shrimp), patatas bravas, and jamón ibérico while sipping on sangria or sampling from the extensive wine list.
8. Fork
Experience contemporary American cuisine at its finest at Fork, a beloved restaurant in Old City known for its innovative menu and commitment to seasonal ingredients. Executive Chef John Patterson showcases his culinary creativity with dishes that are both inventive and comforting, such as roasted heritage chicken, house-made pastas, and creative vegetable preparations. Pair your meal with selections from the thoughtfully curated wine list for a truly memorable dining experience.
9. Federal Donuts
Satisfy your sweet tooth at Federal Donuts, a local favorite known for its irresistible fried chicken and delectable donuts. Founded by James Beard Award-winning chef Michael Solomonov, Federal Donuts offers a unique menu featuring crispy, juicy chicken served with a variety of inventive glazes and seasonings. Be sure to save room for dessert and indulge in a freshly made donut in flavors like classic glazed, chocolate sea salt, or maple bacon.
10. The Love
Celebrate the joys of comfort food at The Love, a cozy restaurant in Rittenhouse Square from acclaimed chef Aimee Olexy and restaurateur Stephen Starr. With its warm and welcoming atmosphere, The Love offers a menu inspired by Olexy's Southern roots and a commitment to locally sourced ingredients. Feast on hearty dishes like fried chicken, shrimp and grits, and buttermilk biscuits, all served with a side of Southern hospitality.
11. Suraya
Embark on a culinary journey to the Middle East at Suraya, a Lebanese restaurant and market in Fishtown that celebrates the vibrant flavors and hospitality of the Levant region. From mezze spreads and freshly baked bread to grilled kebabs and aromatic tagines, Suraya offers an authentic taste of Lebanese cuisine in a stunning setting. After your meal, be sure to explore the adjacent market for specialty ingredients, spices, and artisanal products.
12. Pizzeria Beddia
Savor the simplicity of perfect pizza at Pizzeria Beddia, a no-frills pizza joint in Fishtown that has gained cult status for its handcrafted pies. Founded by pizza savant Joe Beddia, this cash-only establishment offers a concise menu featuring just a few pizza options made with high-quality ingredients and cooked to perfection in a wood-fired oven. Be prepared to wait in line for this culinary masterpiece, but rest assured, the wait is well worth it.
13. SipWithMe Coffee
Don't forget to stop by the WithMe booth (#1810) at Apartmentalize to try a FREE barista-quality beverage from our SipWithMe device! We'll be featuring three different blends from La Colombe, which is roasted in the heart of Philly!
With its diverse array of culinary offerings, Philadelphia boasts a vibrant and thriving restaurant scene that reflects the city's rich cultural heritage and innovative spirit. Whether you're craving creative small plates, comforting classics, or indulgent desserts, Philadelphia's top restaurants promise to delight and satisfy even the most discerning palates. So come hungry and prepare to indulge in the culinary delights of the City of Brotherly Love.
The 2023 OPTECH Conference & Expo, hosted by The National Multifamily Housing Council, is the hub for the most important conversations and business deals in multifamily housing technology and operations. The annual event boasts brilliant keynote speakers, exceptional educational sessions, informative workshops and numerous networking opportunities.
To help you make the most out of your time at OPTECH, we’ve put together 6 tips to ensure you maximize your time and have a great experience:
1. Download Brella, NMHC’s new state-of-the-art conference networking app.
Brella, NMHC’s new conference networking app, is available for iOS and Android. Brella will allow you to seamlessly connect with other OPTECH attendees through the power of AI matchmaking.
OPTECH join codes will be sent according to the following schedule:
You can also look up your join code by tapping the "ticket" icon on the sign in/welcome screen in Brella.
Brella networking tables will be open from 8:30 a.m. - 5 p.m. on Thursday, November 2.
2. Carefully review this year’s conference agenda to identify programming that will help you take your unique operations and technology playbook to the next level.
Opening Pitches
From 2:30 p.m. - 3:30 p.m. on Wednesday, November 1, hear short pitches highlighting the latest innovative multifamily products and services.
Town Halls
From 3:45 p.m. - 5 p.m. on Wednesday, November 1, choose from three insightful town hall events that will delve into the latest original research from NMHC and its partners.
Topics include:
General Sessions
From the reveal of insightful data to thought-provoking presentations by forward-thinking leaders, this year’s general sessions cover some of the industry’s most important and most talked about topics, including:
Breakout Sessions
These 45-minute sessions allow you to take a deep dive into specific topics and participate in informative and interactive Q&As.
Topics include:
Workshops
New for 2023, OPTECH workshops are quick, 30-minute sessions loaded with takeaways.
Topics include:
Breakfast Briefings
On Thursday, November 2, from 8:30 a.m. - 9:15 a.m., start your day with an informative update on the constantly shifting regulatory and legislative landscape.
Topics:
3. Recharge (literally and figuratively) at the OPTECH Exchange.
Designed as a sanctuary to network and recharge your devices, the Exchange will feature a lounge with cozy seating, refreshments and Wi-Fi connectivity, as well as a stage featuring short presentations on the following topics -
Exchange Hours
4. Study the interactive expo floor plan and prioritize which vendors and suppliers you want to meet with.
Create a prioritized list of the booths you want to visit so you can maximize your time at the Expo and avoid overlooking solutions that are of the most interest to your business. Dedicate time for meaningful conversations with vendors that interest you. OPTECH is multifamily’s foremost forum for innovative tech, and you are guaranteed to uncover new products and services that can help you elevate your property and add significant value to your business.
Expo Hours
Be sure to visit the WithMe team at booth 332 to fuel up with a cup of delicious SipWithMe coffee, check out a PrintWithMe device and find out how our amenities can help you decrease spend, control costs and create efficiencies - all while elevating the resident experience.
Feel like doing a little recon before OPTECH? Browse the LinkedIn profiles of everyone from WithMe who will be attending:
5. Viva Las Vegas!
After hours, immerse yourself in the glitz and glamor of the Entertainment Capital of the World!
See the sights:
Catch a show:
Enjoy world-class dining:
For even more ideas, check out TripAdvisor’s 3 Days in Las Vegas city guide. It’s almost as if it was curated for OPTECH attendees!
6. Don’t let what happens in Vegas stay in Vegas.
Leverage the opportunity to grow your multifamily network!
Exchange contact information with the professionals you connect with during the conference and at networking events - and make it a point to stay connected! Interact with social media posts. Schedule 15-minute “coffee chats” over Zoom. Make time to build relationships.
Also be intentional about scheduling conversations with suppliers and vendors who you think can help add efficiency and drive more value for your business! After all, OPTECH was designed to showcase simplified, integrated, sustainable tech for better performance and communities.
We can’t wait to connect with you November 1-3 in Las Vegas!
TAA 2021 is around the corner and we are so excited for an in-person reunion with the Multifamily community!
The restaurant scene in San Antonio has labored through the COVID crisis and is now stronger than ever. With a myriad of quality selections, choosing where to go for lunch and dinner with your team while attending a conference can overwhelming. So, how about a little help from PrintWithMe?
We’ve put together a list of mouthwatering restaurants within walking distance from the Henry B. Gonzales Convention Center for you to pick and choose from. Let’s dive right in!
CommonWealth Coffee House and Bakery
Breakfast & Brunch, Coffee and Bakery
$$ • 4 Stars on Yelp
Enjoy artisanal French pastries made by a third-generation baker from France together with freshly brewed, locally roasted coffee.
Mexican, Coffee, & Sandwiches
$ • 4 Stars on Yelp
Located in the historic arts village of La Villita and just steps away from the river walk, La Villita Cafe is a friendly, family-owned cafe that serves all-day breakfast, locally sourced coffee, and a rotating selection of craft beer on tap.
Rosarios Mexican Cafe y Cantina
Tex-Mex
$$ • 4 Stars on Yelp
Rosario's uncompromising attention to its food quality and customer service has earned the restaurant a reputation as one of the coolest and hippest destinations in the city. Over the years, Rosario's has received national and local recognition for its contemporary take on Tex-Mex cuisine.
German Deli
$ • 4 Stars on Yelp
Schilos Delicatessen serves breakfast all day and a comprehensive lunch menu. Known for their friendly staff, vintage atmosphere, as well as their staple deli selection including Reubens, split pea soup, and homemade rootbeer.
Tapas Bar, Cocktails and Beer
$$ • 4 Stars on Yelp
Serving traditional Spanish flavors to our menu lineup while infusing it with creativity from chef's specials, Toro Kitchen and Bar is a lively casual, yet sophisticated mature atmosphere with live music and flamenco.
Breakfast & Brunch, Coffee and Bakery
$$ • 4.5 Stars on Yelp
Brothers José and David Cáceres opened bakery-cafe La Panadería in 2014 to share their Mexican heritage and love for baking with the people of their adopted hometown of San Antonio, Texas.
New American, Bar, Vegetarian
$$ • 4 Stars on Yelp
Yard House, the modern American gathering place where beer and food lovers unite, is an upscale, casual eatery known for great food, classic rock music, an energetic vibe, and an endless fleet of tap handles featuring the best American craft and import beers.
Belgian, French
$$ • 4.5 Stars on Yelp
As the city's only Belgian bistro, the restaurant serves up masterfully prepared, traditional Belgian and French fare. situated in a warm and charming European setting. La Frite is also a family-owned business.
American Comfort Food
$$ • 4 Stars on Yelp
Maverick Texas Brasserie is both an everyday neighborhood hangout and a food-lover’s destination for special occasions. Where regulars will want to linger all day eating from small or large plates as they make memories over the open fire.
American Burgers, Lounges, Bar
$$ • 4 Stars on Yelp
When it comes to choosing the best Riverwalk bars to spend your time, the atmosphere certainly matters. The Esquire boasts the longest wooden bar top in Texas - over 100 feet of beer-soaked wood rubbed smooth by the elbows of a zillion tipplers.
Wine Bar, American Burgers
$$ • 4 Stars on Yelp
Zinc serves wines from all corners of the globe with an emphasis on champagne and domestic varietals, many offered by the glass. Zinc features bistro fare with a distinctively Southwestern flair.
Italian
$$ • 4 Stars on Yelp
SILO Restaurants and Food Network Star runner-up and Executive Chef Luca Della Casa announce the opening of NONNA Osteria, offering artisan Northern Italian cuisine, honoring the regional traditions and heritage of Chef Della Casa’s homeland.
Here are the top four multifamily technologies featured at this year's annual NMHC OPTECH conference in Dallas.
Trending topics at NMHC OPTECH this year included artificial intelligence, data privacy, and self-guided tours.
Over 2,000 professionals in the multifamily industry attended this year's NMHC OPTECH Conference. If you haven't already, check out our blog post on the Key Takeaways from Optech 2019 for access to summaries of speaker presentations and slides from the conference.
Many of the speaker presentations at OPTECH focused in on the topics of data privacy, artificial intelligence, and self-guided apartment tours, so we've decided to make a list of companies that have developed innovative technology in some of these areas.
Here is our list of the top 4 companies at OPTECH 2019 with innovative technology that will change the leasing process for renters and save time for your property staff:
Apartment Geofencing | Precise Prospect Targeting
Apartment Geofencing is a brand new company founded in 2019 by Matthew Kilmurry. Apartment Geofencing uses Simpli.fi technology to create digital fences around target zones that rental prospects are likely to visit such as competitor properties, neighborhood points of interest, employers, and more. Prospects in these areas are served targeted mobile ads that encourage them to visit the property website or make an appointment for a tour.
Apartment Geofencing clients can also place a geofence around their own property as a conversion zone, so they can track how many prospects from their target zones actually enter their leasing office. With geofencing, digital advertising can replace traditional community outreach and foot traffic can be digitally tracked. Visit ApartmentGeofencing.com to learn more!
LeaseHawk | AI Leasing Agent (ACE)
LeaseHawk recently introduced a new AI Voice Assistant technology called ACE in the summer of 2019. ACE is a virtual leasing agent that can distinguish callers from residents or prospects and is able to set appointments, check apartment availability, answer leasing questions, and collect guest card info.
ACE technology is able to answer leasing calls when agents can't get to the phone. With nearly 49% of phone calls being missed by leasing office, ACE technology can help fill the gap and give prospects the info they need to continue their leasing journey.
Tour 24 | Always Open. Always Leasing.
One of the most popular topics at OPTECH was self-guided tours. According to survey data, 40% of U.S. adults have passed on a property because they couldn't find time to see it. Almost all renters want to see an apartment before leasing, yet it's extremely hard to get to a leasing office after work.
Tour24 has developed an app that prospects can use for self-guided apartment tours, so that properties are able to keep their doors open for touring 24/7. Renters can follow audio and text prompts on their mobile phones and learn about a community using the Tour24 app. Many management companies have begun to augment their leasing experience with self-guided tours for after hours touring and re-tours. Check out the Tour24 demo video here to learn more.
PrintWithMe | Secure Resident Printing
While printing isn't the most sexy tech innovation, PrintWithMe has developed a product that you'll want to put some thought into. PrintWithMe offers self-service printers that encrypt resident documents and delete them after printing is complete, so that their information is kept completely confidential.
Data privacy was a hot button topic at OPTECH because of the new California Consumer Privacy Act (CCPA) legislation taking effect in January 2020. PrintWithMe addresses data privacy concerns related to printing, so that can print private documents confidently knowing that their documents are secure. Printing support is also available 7 days per week for residents and all supplies are auto-ordered and shipped directly to the property, so that leasing staff don't have to spend time dealing with printer issues.
That's a wrap of our Top 4 Companies at OPTECH 2019! We hope you've enjoyed our roundup of some of the most innovative tech companies in #Multifamily at the moment. We hope to see you at OPTECH in Vegas next year!
After attending this year's NMHC OPTECH Conference & Expo in Dallas, here are some key insights we had to share. Read on to learn about what is currently disrupting the multifamily industry and what changes to expect in the near future.
Over 2,000 professionals in the multifamily industry attended this year's NMHC OPTECH Conference & Expo. About half of these were CEOs, COOs, VPs, and other C-Level executives. Attendees had the opportunity to share knowledge and connect with other industry professionals during the networking events, peer roundtables, expo showcase, and speaker presentations that spanned over the 3-day conference.
One of the biggest topics at this year's OPTECH conference was self-guided tour technology. This topic came up in numerous presentations and panels throughout the conference. Here's some key points that show that self-guided tours might not just be passing fad in multifamily.
According to 2020 Kingsley Survey Data of over 373,000 multifamily residents, 86% of renters say that they would not rent without seeing an apartment in person. Yet it's extremely hard for prospects to make time for a tour during leasing hours.
Many leasing offices offer the last tours of the day before 5:30pm and renters aren't able to get there in time after work. Busy prospects may pass up communities that don't have flexible touring options and lease elsewhere.
One of the most interesting sessions at OPTECH was the Cage Match: Leasing Agent vs. Self-Guided Tour Performance moderated by Todd Katler, Founder & CEO of Anyone Home Inc. Featured speakers included Khushbu Sikaria of The Bozzuto Group, Mia Wentworth of CWS Apartments, and Phil Rogers of Invitation Homes. There weren't enough seats in the conference room as this was one of the most popular sessions. You can find the presentation slides here.
Here are some data points that were shared at the session:
Conversion rates for self-guided tours are actually higher than agent led tours when both options are offered. Many prospects enjoy the flexibility that self-guided tours give them. They are able to tour outside of regular leasing hours and they can come back to a property multiple times with family members and friends. Prospects are able to tour at their own pace and carefully consider their new home before leasing, without placing an extra burden on leasing staff.
The idea of self-guided tours has certainly caught on with OPTECH 2019 attendees. At the Ask the Tech Pros session moderated by Brian Zrimsek of MRI, attendees were polled about their likelihood to implement self-guided tours at their communities. 65% of industry professionals polled plan to implement self guided tours before the end of 2022 or have already begun the process.
That's not to say that self-guided tours will be replacing agent led tours anytime soon. Most industry professionals simply want to augment their current leasing experience with flexible self-guided options. Some management companies are beginning to offer self-guided options just for retours.
The majority of prospects still prefer to tour with a leasing agent before signing. According to 2020 Kingsley Survey Data, 69% of prospects prefer to tour with a community representative to ask questions.
Another highly discussed topic at OPTECH was automation. 36% of industry professionals polled plan to implement Robotic Process Automation by the end of 2022 or earlier. Another 29% of these professionals admit that it is not yet on their radar.
Robotic Process Automation (RPA) is a technology that can remove repetitive tasks from the plates of leasing agents. There are many examples of RPA in the lead nurturing process. For instance, RPA software can detect when a prospect is looking for a 3-bedroom apartment and then act by automatically sending over a discount offer on available 3-bedroom options at a community. RPA can also nurture residents through the life cycle process by sending out welcome emails at move-in or renewal email drips near the end of a renter's lease automatically.
Conversational AI (Artificial Intelligence) was also a trending topic at OPTECH this year. 65% of industry professionals polled plan to implement Conversation AI in their portfolios by the end of 2022 or earlier.
An example of an application of AI in multifamily is Voice Assistant Technology, such as LeaseHawk. Automated Assistants are able to answer prospect phone calls after hours or when leasing agents are unable to get to the phone. They can respond to resident inquiries about floor plan availability and book appointments around the clock. Automated assistants make sure that the leasing process can continue 24/7 and are able to convert prospects that might've otherwise been missed opportunities.
AI Powered Call Analysis also allows companies to score leasing agents' phone calls with first time prospects and identify strengths and weaknesses. Another example of AI is website chat bot technology that interacts with prospects and answers questions with the goal to schedule tour appointments.
One of the main takeaways from the session, A Process Audit: Reviewing, Streamlining, and Automating to Save Time and Money, was that 100% self-service is a real option in the multifamily industry.
As time progresses, AI technology will continue to improve and better address the needs of leads that leasing agents don't have time to nurture properly. This will allow property staff to focus on other tasks that will improve community engagement and resident retention.
By far the most concerning topic of conversation at OPTECH was the pending roll-out of California's "CCPA" bill. NMHC hosted special summits on Cyber-Security and Data Privacy Regulation that were well attended by Operations and IT leaders across the industry. More info can be found on the topic here: https://www.nmhc.org/data-privacy/.
PrintWithMe has prepared the ultimate guide to help you experience the best Dallas has to offer!
NMHC OPTECH 2019 is in Dallas this year! Read up on our Dallas travel tips below.
In just a few days, over a thousand decision-making executives will be gathering at the 2019 NMHC OPTECH Conference & Expo for 3 days of networking, workshops, and keynote speakers. If you are one of these industry attendees, be sure to explore the best in technology for multifamily while you’re there (and don’t forget to check out the PrintWithMe booth at #376).
Outside of the conference, PrintWithMe has prepared a few things to make your stay more welcome in one of the most modern cities in Texas.
Here are some of the things you should do while you’re in Dallas:
Dallas is a city known for its unique urban art districts. Enjoy a visit to the Dallas Museum of Art to see over 23,000 works of art from a variety of cultures and time periods. Or, if you're a history buff, check out The Sixth Floor Museum at Dealey Plaza; their John F. Kennedy exhibit is educational and fun. For a fresh change of pace, take a breather outside at the Dallas Arboretum and Botanical Gardens -- perfect for a nice fall day!
Explore some of the biggest urban arts neighborhoods in America, with museums, restaurants, and theaters galore. Take a walk through the Dallas Arts District and tour iconic buildings full of culture, with everything from theater to art to music. If you start to get hungry, hop over to the Bishop Arts District, home to over 60 restaurants, bars, coffee shops, boutiques, and more. Then, walk off dinner in Highland Park Village by doing some shopping and browsing at the most upscale shops in Dallas.
Wind down after a long day of exploring with some of the best local drinks Dallas has to offer. The Design District and Bishops Arts District have a variety of craft beverages for you to try. Or, alternatively, you can go to the birthplace of the frozen margarita and try the iconic drink at any of the Mariano’s Hacienda or La Hacienda Ranch locations scattered throughout the city. For an even bigger variety of night festivities, check out Lower Greenville, Deep Ellum, or Uptown Dallas -- there’s something for everyone!
We hope you enjoyed our short guide to Dallas. We can’t wait to see everyone at NMHC OPTECH!
Here are the top 3 takeaways for property managers from ZED 2019, which highlighted the latest apartment amenities and strategies.
Jeremy Brown, Vice President of Marketing at ZRS Management and keynote speaker, Veronica Romney.
Every year, ZRS Management holds their ZRS Education & Discovery Conference (ZED 2019) that features the newest and most innovative technology-driven amenities and marketing strategies in the multifamily apartment industry. Last week's conference in Miami saw dozens of apartment vendors showcasing the latest multifamily apartment amenities, technologies and strategies to grow business in 2019 and beyond.
Here are the top 3 takeaways for property managers in 2019...
Joe Summers, CRO and Kimberly Cameron, VP of Sales at tech vendor, PrintWithMe.
The apartment industry contributes $3.5 billion daily and $1.3 trillion yearly to annual GDP, according to a study published in 2013 the NMHC and NAA.
The industry has continued to grow rapidly in recent years, so there’s plenty of opportunity for property management companies to capitalize on the market – but there’s also lots of competition.
According to a 2019 NMHC report, the top 50 property management companies, such as Greystar, Bozzuto, and ZRS Management control 15.9% of the multifamily market.
What do these big players do differently? They continue to invest in technology.
“We invest a lot in technology," says Jeremy Brown, Vice President of ZRS Management in an interview with Business View Magazine. "We educate all of our folks on the latest and greatest mobile applications, industry trends, etc. It’s an opportunity to reinforce our stance on technology and educate our folks that this is in the forefront of everything.”
The ZRS Technology Conference was founded to educate company managers, leasing people, and the entire corporate team on the importance of technology in areas such as online leasing, smart amenities, and marketing strategies. The company flew approximately 500 people to Miami to expose employees to top multifamily tech vendors including, Respage, Iotas , PrintWithMe, and Modern Message.
Property managers looking to stay ahead of the competition should continually stay up-to-date on the latest technologies that improve property management and resident experiences, including smart home technologies, new property management mobile apps, tech-based lifestyle amenities (like Peloton), and more.
Members of Generation Z make up the largest generation at 27% of U.S. population, and they have grown up with technology at their finger tips. The oldest members of Generation Z are turning 22 this year and have graduated college or skipped it entirely and they are looking to rent their first modern and convenient apartments.
Gen Z relies much more heavily on social media and online searches for their apartment search than previous generations. The average attention span of a Gen Zer is 8 seconds, so property management companies must market to Gen Z with interactive online leasing tools and custom virtual tours in order to stand out among the sea of apartment listings.
With access to more online resources and information about the rental scene, Generation Z will refuse to pay more for apartments without up-to-date amenities including smart home systems and time saving services such as cloud printing and quick drop-off dry cleaning lockers.
Property management companies will have to appeal to the needs of Gen Z'ers if they plan to grow within the next 5-10 years.
Are you a property manager based out of Florida? If yes, then you should definitely be aware of the "Florida Man". If you aren't familiar with the Florida Man, you can read up on it here. Essentially, make sure your new tenants don't meet the 'craziness'-levels that can often be spotted in news headlines about Florida.
One of the biggest highlights at this year's ZRS Education & Discovery conference was the #FloridaManChallenge.
Check out some #FloridaManChallenge pictures from the event here. Photos courtesy are courtesy of Downtown Photo.
That wraps up the top three takeaways from this year's ZED conference. We hope these notes can help to plan for future property management and resident acquisition strategies, and we hope to see you at ZED 2020!
These 5 Denverite facts will change the way you explore NAA Apartmentalize 2019, and any conference in the future.
Technology dominates all topics surfacing from the multifamily industry and it will certainly take centerstage at the upcoming NAA Apartmentalize 2019 Expo too.
Here at PrintWithMe, we have set our visions on streamlining and automating processes using technology so that property managers can spend less time running a print shop and reinvest those time in speaking to the needs of their very own unique community.
As much as we care about efficient technology, our team also deeply cares about serving our communities and giving back to others. We think about how we can help others in every aspect of our day-to-day work.
To do that, we first have to understand the community we aim to serve. To help NAA visitors gets to know Denver a bit better, PrintWithMe has put together a research piece to help us learn about the Denver community we are about to be in when we make our way to NAA 2019 (in two weeks!).
In a study conducted by the Colorado Business Committee for the Arts, nearly two billion dollars were generated by metro Denver art, cultural and scientific organizations in 2013. This comes to show that when you find joy in doing the things you put your hands on, it flourishes.
Trade shows and expositions can be dreadfully long, and exhausting if you’re not injecting the fun into it. PrintWithMe took this finding to heart and we’ve made it a goal to help all NAA attendees create those fun moments.
Check out our hilarious “Office-themed” photo booth with your friends and capture your happy NAA times at Booth #2034!
A study in 2016 done by the Colorado Public Interest Research Group (CoPIRG) and Eco-Cycle shows that Denver’s recycling rate at 12% falls well below the national averages at 35%. One of the reasons Denver isn’t on par for their recycling efforts is because the city currently does not require that apartment complexes with seven apartments or more provide convenient recycling services to their residents.
This is something we can all take into our own hands! This year at NAA, make sure you keep a lookout on exhibitors that are there to provide sustainability solutions such as CheckSammy that makes it easy for residents to trade in their used items.
PrintWithMe has also recently just launched our Green Policy where we are committed to providing paper recycling resources to all of our partners upon request to encourage responsible printing in every community.
The Mile High City earned its name because it sits at an elevation of exactly one mile above sea level. Higher altitude also means bluer skies, warmer sunshine and drier air, something Denverites wear with great pride but might be a challenge to those coming from lower altitudes.
As a reminder, be sure to hydrate to avoid headaches and help your body adapt to the mountain air of the region. If you’re enjoying the Denver’s craft beer scene, know that the rarified air make alcoholic drinks pack more of a punch than at sea level, so drink responsibly!
The home to Coors and thousands of other microbreweries such as Prost Brewing and 14er Brewing Company, don’t expect to find Bud Light on tap when you’re out at a bar in Denver.
Take this chance to explore the local brewery scenes in Denver using this guide. We’d even suggest you to take it one step further by setting up meetings at a nearby brewery instead of the hotel lobby or a conference room.
Denver grew by 30% in the 1990s - an average of 1,000 new residents a week, every week for 10 years. Its diversity brings colorful personalities to neighborhoods like the RiNo Art District where creatives from all around the world reside and made Denver the thriving city as it is today.
Tens and thousands of us travel across the country to gather at NAA. We’d like you to see it as an opportunity to learn from someone of a different ethnicity, educational background, and professional experience. You will find out one of the PrintWithMe team members actually sings acapella!
We can’t wait to see you soon in amazing Denver, Colorado. Meet the PrintWithMe team at booth #2034 at NAA 2019. See you there!