Property Managers, here is PrintWithMe’s list of the top four resident amenities services to prioritize when reopening during COVID-19.
We know that reopening apartment amenities after the state-by-state COVID-19 lockdowns will not be as easy as a flip of a switch. Apartments across the country are already making temporary, as well as permanent, new changes to their resident amenity services to protect everyone’s safety and health.
Prior to COVID-19, shared amenity spaces were designed to encourage in-person interaction; they were the key to fostering a neighborly community among the residents and the on-site staff. Unfortunately, we are now challenged to rethink the utilization of these common areas in order to support social distancing and to function as essential amenities crucial to renter’s new routines and lifestyles.
Here are our top four amenity services we recommend Property Managers prioritize during this careful reopening phase:
Photo Courtesy of AmenityBoss.
We want to have trust in our residents that they will be social-distancing themselves responsibly when amenity spaces reopen. However, property managers need to stay one step ahead of any possible mishap and help facilitate the measures needed to ensure the safety of their residents and on-site teams.
One obvious solution is to manage occupancy limits. Smart software like Amenity Boss allows property managers to customize occupancy and time limits for each amenity. Residents can reserve and check into the amenity using a contactless amenity pass system.
This can avoid overcrowding of amenity spaces and guarantee fair opportunities for residents to use their amenities.
Protecting residents’ and employees’ safety is paramount in combating the pandemic. The regular cleaning routine is no longer sufficient when the stakes are now much higher. Property managers need to develop a set of sanitization protocol that includes frequent cleaning rotation and pays special attention to high-touch areas.
To help relieve the on-site team from the burden, Spruce has recently launched a full line of service that include sanitization and disinfection of amenity spaces. Residents can also schedule a decontamination cleaning service for their own apartments using the Spruce app.
They also ensure that their employees are properly equipped with appropriate PPE while providing complete health checks for their employees prior to arriving for service.
Photo Courtesy of Fast Company.
Communication is key to making sure that you and your residents are on the same page especially when you reopen the amenity spaces. It is crucial that you relay the updates and guidelines clearly to your residents using every communication channel available such as updating your residents via email and placing appropriate signages throughout the community.
Using design software like Canva makes creating graphics for your messages easy and consistent. Whether it be signage outlining the hours of operation or a social media graphic that announces the reopening stages you recently implemented, Canva has a template for all your graphic needs.
They can even print and ship flyers or posters directly to you after you’re done creating the design.
Photo Courtesy of PrintWithMe.
The pandemic has forced the majority of the workforce to transition into working from home and this new norm is likely to stick around pass COVID-19.
Residents who are new to the remote working environment are tasked with great challenges such as limited space in their apartments; the lack of convenient printing options shouldn’t be one. Without access to their regular office printer, PrintWithMe has seen a recent uptick in printer usage since the shelter-in-place was put in order.
PrintWithMe’s printing process is entirely digital and contactless. Residents print via email using their own personal devices from the comfort of their own homes without having to log into a public computer or physically interacting with the printer.
Interested in getting PrintWithMe for your apartment community? Get in touch with our team today for more information.
This sums up our top four innovative amenity services for you to consider as you discuss your reopening strategies with your team.
Do you know other services you think would benefit our readers? Comment below!
As in-person communication becomes impossible, it feels as if the internet and social media were built for times like this. Social media allows us to connect virtually and, most importantly, communicate essential information to our audience and community.
Many property management companies have limited physical contact between property staff and residents by reducing office hours or by opting to completely transition their on-site teams to remote work. However, it is still possible to create a sense of community and to keep residents updated through the effective use of social media.
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Scroll down to see PrintWithMe's top tips for communicating effectively on social media during the COVID-19 outbreak.
Your residents will greatly appreciate knowing that they can reach out to you if they need help during this extraordinary time. Remind them that you're still available to help.
It's helpful to remind your residents about the best practices they can take to minimize the spread of the disease, for their benefit and for the benefit of the whole community.
Residents will want to know how to reach out if they have questions about rent payments or maintenance requests, while prospects will want to know what type of self-guided or virtual tours are available if they are interested in an apartment. Give them the answers before they ask.
We hope these tips and free tools are valuable to your team as you work to address concerns related to COVID-19. We also want to thank you for all the hard work that you are doing to keep your residents safe during this time of crisis. #MultifamilyStrong
If you'd like us to help create additional materials you could use to communicate with your residents, please email marketing@printwithme.com. We are always here for you just like you're there for your residents.
With Millennials making up 56% of the rental market and Gen Z bringing in an estimated 44.4 million renters of their own, it’s time for multi-family to re-evaluate their engagement tactics when connecting with these prospects.
It’s undeniable that the Millennials and Gen Zs are big players in the rental market. These renters are digitally-powered, sociable individuals with high expectations for convenience and authenticity. Although both groups have distinct characteristics about them, they also share quite a few similarities. When considering how to get these individuals on board with your property, there are a few things to note from both groups.
Here are the top things to keep in mind when marketing to the new faces of renters:
Both Millennials and Gen Zs desire authenticity when it comes to businesses. It’s important to not be too salesy -- let your professional photos speak for themselves, and make sure the photos and descriptions are to-the-point and not overly embellished. Shorter attention spans mean you have to catch their attention quickly and leave a great first impression. According to recent reports, Gen Zers in particular note YouTube as their favorite website, so consider video tours when listing your properties.
Both groups believe that businesses should focus on more than just their bottom line. They want positive reasons to be loyal to a business, whether it’s sustainable practices, eco-friendliness, etc. That means you should show great initiatives that your business is a part of! For example, offering environmentally friendly recycling on-site, community printing, or energy-saving smart home tech will appeal to the 76% concerned about sustainability.
Both Millennials and Gen Zs are sociable groups that desire community. Providing co-working spaces and rooftop decks designed for socializing will definitely be a hit with these renters. When marketing your property, highlight access to local nightlife, restaurants, nature, etc. Since these groups are active and pay attention to fitness as well, be sure to highlight proximity to parks, hiking trails, and bike routes, or access to an amazing gym, too.
The most important factor for these digital natives is technology. Top-speed internet and wifi are a must, with feature-rich and immersive apps for greater connectivity. Highlight the convenience that your high-tech amenities add, whether it's easy accessibility on demand with your property using chatbots, or reaching out with social media DMs. Ensuring a strong social media presence with cross-channel marketing across popular platforms such as Youtube, Facebook, Twitter, and Instagram will help attract prospects from the Millennial and Gen Z demographics overall.
It’s important to offer amenities that matter to Millennials and Gen Zs. Since it takes valuable time and money to attract prospects, it’s crucial that you use your resources wisely, going above and beyond to engage and keep these renters in your property.
Valuable tech amenities don't also have to be expensive or extraordinary. Even amenities like #printers can delight younger generations that are often still in college or require printing for work, taxes, applications, return receipts, and more. Learn more about PrintWithMe's convenient wireless printer station as a low-cost amenity that will be truly appreciated by this demographic, as well as your property staff.
PrintWithMe has prepared the ultimate guide to help you experience the best Dallas has to offer!
NMHC OPTECH 2019 is in Dallas this year! Read up on our Dallas travel tips below.
In just a few days, over a thousand decision-making executives will be gathering at the 2019 NMHC OPTECH Conference & Expo for 3 days of networking, workshops, and keynote speakers. If you are one of these industry attendees, be sure to explore the best in technology for multifamily while you’re there (and don’t forget to check out the PrintWithMe booth at #376).
Outside of the conference, PrintWithMe has prepared a few things to make your stay more welcome in one of the most modern cities in Texas.
Here are some of the things you should do while you’re in Dallas:
Dallas is a city known for its unique urban art districts. Enjoy a visit to the Dallas Museum of Art to see over 23,000 works of art from a variety of cultures and time periods. Or, if you're a history buff, check out The Sixth Floor Museum at Dealey Plaza; their John F. Kennedy exhibit is educational and fun. For a fresh change of pace, take a breather outside at the Dallas Arboretum and Botanical Gardens -- perfect for a nice fall day!
Explore some of the biggest urban arts neighborhoods in America, with museums, restaurants, and theaters galore. Take a walk through the Dallas Arts District and tour iconic buildings full of culture, with everything from theater to art to music. If you start to get hungry, hop over to the Bishop Arts District, home to over 60 restaurants, bars, coffee shops, boutiques, and more. Then, walk off dinner in Highland Park Village by doing some shopping and browsing at the most upscale shops in Dallas.
Wind down after a long day of exploring with some of the best local drinks Dallas has to offer. The Design District and Bishops Arts District have a variety of craft beverages for you to try. Or, alternatively, you can go to the birthplace of the frozen margarita and try the iconic drink at any of the Mariano’s Hacienda or La Hacienda Ranch locations scattered throughout the city. For an even bigger variety of night festivities, check out Lower Greenville, Deep Ellum, or Uptown Dallas -- there’s something for everyone!
We hope you enjoyed our short guide to Dallas. We can’t wait to see everyone at NMHC OPTECH!
Key steps you can take to prepare your multifamily properties for upcoming new resident data security regulations.
Did you know? New data privacy regulations are taking effect on January 1, 2020 that will set higher standards for managing resident data. These laws vary state-by-state and experts expect California’s CCPA to set a standard of compliance that many other states will follow closely.
The new laws are in response to consumers' demands to know the information a company has saved on them, and to know who their data is being shared with.
"As consumers become more conscious of their data rights across industries, we as real estate managers, operators, and developers, need to expand our policies to include dedicated sections on data protection," says Mark Zikra, Vice President of Technology at CA Ventures, LLC. "Furthermore, we need to know how and when our data is being used internally and/or externally and be able to speak to those uses clearly and concisely with our residents. Transparency on this within lease agreements, websites, and other communication mediums will go a long way in gaining the trust of our renters."
Luckily, there are many steps that you can take to reduce your properties' risk, put your clients at ease, and signal to your residents that you take their data privacy very seriously. Creating a plan to address potential security risks is vital.
“Just like any other business that handles consumer information, property management companies need a plan for how to comply with things like breach response notification laws and data subject requests,” says Lisa Angelo, Founding & Managing Partner of Angelo Law Firm PLLC, a firm focused on cyber liability.
We identified three areas to start your internal data security assessment. However, please note that we are not offering legal advice and we recommend you consult with an attorney for more comprehensive advice:
Identify all systems that touch your data and residents’ data. Each of these systems should have a clearly-stated Terms of Service and Privacy Notice, that were made available to you during your contracting phase, and shown to your residents if they sign up for the service directly.
In each of these vendor’s documents, you’ll want to look for some key “positive” language that signals that their Privacy Notice is up-to-date and ready for the upcoming new regulations.
Here are a few key questions to ask while reviewing their Privacy Note:
Further, you will want to watch out for these yellow flags:
To ensure that your property staff is giving the utmost care towards maintaining resident data privacy, we recommend publishing an official Privacy Checklist. If leasing teams are writing down personal information on notepads or other papers, is that information eventually shredded? Are privacy screens placed over desktop monitors?
Many properties still allow residents to print personal documents via the office staff. This practice should be prohibited as it introduces personal resident information onto your corporate systems and introduces a human-risk vulnerability. If helping residents print via the staff printer is unavoidable, staff should always delete personal documents immediately after printing.
PC and Mac computer terminals for shared use by residents are by far the riskiest devices on-site today. Many properties still require users to login to a shared computer to print on a networked printer. The security risks inherent in this public workflow are obvious.
Properties should switch to a wireless printer amenity that enables users to print directly and securely from their own devices. The documents should never touch your property’s own systems, and users should have the option to enter a unique secure release code before printing.
Contact PrintWithMe today to upgrade your property’s resident printer amenity to a secure and wireless system, and reduce this area of cyber liability.
Budgeting season is always a hectic time for property managers – but it doesn't have to be. Here are 3 tips that will make the process painless and add value to your community.
Property managers will begin preparing their annual budgets months before they're finalized for 2020.
As the end of the year approaches quickly, property managers nationwide are already making headway on their 2020 budget planning process. If you're a property manager, it's your job to accurately assess what's going well at your property and what needs to be changed in the budget to address challenges your property is facing.
Though budgeting can feel painful at times, always keep in mind that your budgeting choices can directly benefit your residents, your staff, and ownership in the coming year. Sometimes these budgeting choices can be conflicting, but with thoughtful planning, you can make planning work well for all stakeholders.
Here's a few tips to give you some momentum during budgeting season:
Before completely diving into your budget process, you'll need to have a clear understanding of your current income. That means more than just documenting the sources of your income and their amounts, it means evaluating the health of those income sources. Determine an income strategy that is both smart and sustainable.
Here's a few questions you should ask yourself to get started:
You should project your renewal rates and occupancy goals for the coming year, but don't lose sight of the bigger picture.
If you reduce concessions drastically at renewal, it's likely that your retention rate will suffer. Alternatively, if you continue to offer lower rental rates, you'll drive down the asset value of the property.
These decisions are difficult that you'll have to make - but you shouldn't have to do it alone.
Collaborate with ownership to determine your goals for the coming year. Your budget should be a resource that helps you achieve long term financial goals for your property. Just make sure you're creating goals that are concrete and achievable.
Find out what goals your owners have in mind, but don't be afraid to speak up.
As a property manager, you have the most first-hand knowledge about what's happening at your community on a daily basis. You're interacting with residents regularly and you work closely with leasing, front desk, and maintenance staff. Use your insight to define revenue and net operating income (NOI) goals for your annual budget.
Christine Bright, Vice President of Operations at RealPage, Inc. believes that multifamily budgeting involves more than just plugging in numbers. In a Property Management Insider article, she stresses the importance of creating a specific plan of action during the budgeting process:
"Not properly defining an asset’s goals can impact the review process. Simply stating a desire to grow income by 5 percent and hold expenses is not goal-setting. Sure, they are measurable numbers, but how are you going to get there?"
Bright suggests that property managers and owners dig deeper to map out exactly what it'll take to achieve their specific income growth goals. She focuses on three major categories she describes as the, "what, how, and how much" it'll take to successfully achieve financial goals.
Setting yearly NOI goals is important, but it's key to continue investing in your property for growth well into the future.
If you focus too intently on increasing income right away, you might miss out on the opportunity for return on investment (ROI) through valuable upgrades for your property.
To stay competitive in the rental market, property managers should budget for new appliances, amenities, and services that'll keep current residents happy and appeal to prospects searching for a new home.
The multifamily rental market has grown more competitive in recent years and owners have been pushed to constantly invest in upgrades for their properties.
According to the 2018 NAA Survey of Operating Income & Expenses in Rental Apartment Communities, capital expenditures in areas such as amenity upgrades and apartment rehabs has steadily increased since 2010. At 11.1% of gross potential rent (GPR) currently, it's at the highest level since 2005. The survey included data from more than 3,000 multifamily rental properties across the U.S.
The National Apartment Association (NAA) provides context for this increase in their survey analysis:
"Competition from not only new properties but other highly-amenitized communities has kept the pressure on owners to improve their assets more frequently, and with an eye toward differentiating themselves from their competitors."
The NAA suggests that property managers looking to differentiate their property from competitors need to budget for new categories that will continue to improve resident satisfaction each year.
Many property managers have budgeted with this strategy in mind in recent years, and it has paid off. Resident turnover rates in 2018 have sunk to their lowest point on record (46.8 percent) since data was collected starting in the year 2000.
Get with your team to determine new budget categories that could increase ROI and create a better experience for your residents.
Ask yourselves these questions:
There might be a lot that you'll want to change - and that's OK. Even small changes can make a large difference.
For instance, your leasing staff could be spending lots of valuable time monitoring your pool to make sure that residents are following rules. They also might spend time dealing with printer issues in the business center or retrieving packages for residents.
Hiring a pool attendant, installing a self-service printer, or using an offsite package management service could free up hours of valuable time for your staff in the long run. Extra time saved might allow your staff to give more tours and follow up with prospective residents, ultimately increasing occupancy. They could also provide better service to current residents, leading to increased resident satisfaction and renewal rates in the future.
As you create your annual budget for 2020, make sure to evaluate your current income, define goals with ownership, and to create new budget categories that will add significant value to your #multifamily property.
That wraps up our top 3 tips for this year's budgeting season. Keep these tips in mind as and you'll breeze through this year's process. Good luck!
Here are 5 ways to increase your multifamily property's ORA™ score and improve online reputation, drawing prospects to your community right away.
According to JTurner Research, 75% of prospects look at online ratings multiple times in the apartment search process and 70% of prospects will choose to visit a property with a better online reputation.
ORA™ score (Online Reputation Assessment) was created by JTurner in order to compile online property ratings across more than 20 review sites into one simple score. Each month, JTurner uses a statistical model to aggregate online reviews and create a score for each property based on a scale of 0 to 100. This score allows property management companies to compare themselves with competitors and evaluate different properties within their own portfolio.
Turner Research tracks the online ratings of more than 71,000 properties in the U.S. with nearly 5 million total reviews. Each year, properties compete for spots on the ORAORA™ Elite 1% Power Rankings to be named as one of the top properties in the whole country for online ratings by residents.
Here's how #PropertyManagers can increase their ORA™ and gain national recognition:
Stephanie Williams, President of Bozzuto Management Company.
The best online reputation strategy begins with creating wonderful experiences for residents. Successful property management companies hire people who can provide customer service that is unmatched.
Stephanie Williams, President of Bozzuto Management Company, oversees a portfolio of more than 215 properties and has helped Bozzuto earn its spot as The #1 Management Company for Online Reputation - five years in a row.
Williams believes that there's no substitute for good service and that the people her team hires make all the difference. In an interview with JTurner, she shares some of her secrets to a stellar online reputation:
"We start with our hiring process. Since our reputation is earned through the everyday experience we provide, we ensure that we hire people who will best represent our brand every day. This means they shared our brand’s values and use them to govern their decision-making as they serve our customers."
Williams knows that the best way to improve online reputation is by making sure that residents are happy in their homes. She focuses on building a strong legacy of meaningful service and experiences for residents in Bozzuto communities. Providing incentives for positive reviews won't help her company in the long run, so Williams focuses on the fundamentals.
The Retreat at Trinity Apartments, an ORA Elite 1% property managed by Greystar.
After property management teams focus on delivering meaningful service to their residents, they'll need to start asking for reviews.
Exceptional service offers a great opportunity for staff to ask residents for honest feedback and see if they're open to posting an online review about their experience. It's helpful to get the whole team involved in asking residents for reviews, maintenance staff can help too.
According to JTurner's Mechanics of Online Review Sites and ILSs, the majority of apartment hunters (72%) consider a property with 450+ positive reviews as more credible than a property with less than 160 reviews. Prospects are more likely to visit a property with a higher number of reviews, so management teams should be actively seeking reviews as often as possible.
That being said, communities shouldn't solicit reviews for gifts, drawings, or other incentives. If reviews are earned this way, it's likely that someone may uncover these practices and expose the property online – reducing credibility in the long run. Asking for honest feedback or writing sincere thank you notes to residents should be enough.
No property is perfect, and it's inevitable that there will be a time when a resident's experience is less than ideal. Think noisy neighbors, maintenance issues, smoking complaints, etc.
The best thing that a management team can do is to create an 'Open Door Policy' and stick to it.
That means responding to complaints promptly via email and inviting residents to come into the office to talk about their concerns. Property managers should remain available and engaged with their residents when issues arise.
Residents are more likely to have a positive opinion of their property management team when they feel like their concerns are being heard. Some companies have online portals such as Bozzuto Listens, that allow residents to submit their concerns privately 24/7, so that management is notified right away. Staff members are given a chance to proactively find a solution to the problem before the issue is publicized online.
SkyGarden, an ORA Elite 1% property in Charleston, SC managed by Cardinal Group.
Even with these measures in place, it's nearly impossible to run a property without one or two negative reviews being posted over time.
Property staff should respond to all reviews quickly and with care. It helps to explain what steps will be taken to resolve the issue in the review and what steps have already been taken to prevent the issue from escalating.
This allows the resident who wrote the review to feel respected, knowing that their concern is being addressed, and it makes the management team seem more responsive to prospects who are reading online reviews without full context.
JTurner considers ratings from over 20 different review sites when calculating a property's ORA score.
When it comes to the many online review sites, it's difficult to choose which to focus on. According to research published by JTurner, the top platforms in regards to a prospect's decision to rent include Google, Apartments.com, and ApartmentRatings.com.
Renters also consider reviews from
Facebook and other sites during their search, but generally believe that reviews posted on independent review sites are more credible than reviews posted on property websites or Facebook.
JTurner found Google to be the most impactful site on a prospect’s decision to rent at a property. While JTurner does not release their exact algorithm to compute ORA™ scores, it's a possibility that they may weight Google reviews more heavily than reviews on other platforms because of their increased impact.
When a prospect searches for a property, its Google reviews are showcased on the search engine right away – making them nearly impossible to miss. Property staff should take this into account when asking for resident feedback on different review platforms.
That concludes the top 5 tips for improving your property's #ORA™ Score. Take a look at more resources from JTurner here to view FAQs, best practices, and more information about ORA™ Scores and #multifamily online reputation.
Ask not what your renters can do for you, but what you can do for them. ???? ????
Successful property managers and owners understand the importance of not only finding optimal prospects, but also keeping the best renters in their communities. The key here is to minimize low-quality leads and maximize high-quality leads to avoid high turnover costs and other expenses.
But how do you find these perfect renters and get them to stay? Well, you’re in luck!
Here are the top 5 ways to showcase your property’s best features and get your optimal prospect to become one of your loyal long-term renters:
Online tools are the #1 way that renters find a new home. Good online presence is a must -- from your listings on Trulia, Zillow, Apartments.com and the like, to your social media platforms such as Facebook, Instagram, and Pinterest -- make sure that all your posts showcase your unit’s amazing features and amenities using HD professional photos and clear descriptions of the community. To kick it up a notch, try 360° panoramic images and videos for virtual tours on your listings and social media posts. The more creative, interactive, and informative your posts are, the higher engagement they get, which can build credibility and pique interest for prospects.
Printing is still relevant in the digital age! In fact, studies show that 55% of customers perceived print marketing as the most trustworthy amongst other avenues of marketing, and 82% of internet users trust print advertising when making a purchasing decision. Take advantage of the low competition for print ads and create newspaper ads, stand-out flyers, and other tangibles. Maximize exposure by printing and dropping off print ads at local businesses in target locations (with permission, of course). The studies also note that brochures, along with maps and travel guides, are the #1 in-market influence, so make sure to include brochures of your property at locations as well.
The next generation of renters want more connectivity and flexibility. To attract and retain these high-quality prospects, consider popular luxury amenities such as pet parks, 24-hour fitness centers, productivity / co-working centers with all-in-one printers, smart home tech, etc. Keeping in mind the sociability and flexibility that your new tech-savvy renters want, also consider high-speed tech, rooftop areas, and other community areas for your tenants to feel at home in your property. It's all about amenities that add value to renters' lives, which brings us to our next point!
Renters today value technology more than other traditional apartment amenities, so highlight how your property’s high-tech can make life more convenient for them, whether it’s a paperless leasing process and online rent payment, or smart home tech that has keyless locks, automatic lighting, and added security.
That being said, the power of in-person marketing should not be neglected. 85% of recipients of promotional products go on to do business with the advertiser, so move-in checklists at open house, small goodie bags, care packages, etc. are all great treats for potential renters. If it’s really good, they might even post it on social media -- free marketing for you!
Don’t forget to keep adding value even after leasers sign. Continue building great relationships and make sure your tenants are engaged and happy. Resident holiday events, free grab-n-go breakfast once a month, Taco Tuesdays -- the possibilities are endless!
To show your appreciation for long-time tenants, give them goodie boxes or gift cards to local restaurants to celebrate their anniversary and loyalty to your property.
A little recognition goes a long way in increasing retention! A great relationship with your high-quality tenants can make them advocates for your property. You can even take the opportunity to implement a referral program and publicize it to your tenants. With a good relationship, they’ll be more willing to tell their friends about the great experiences they’ve had at this property, and give a more genuine recommendation and testimonial.
Building good rapport and establishing trust and credibility in relationships with your renters will take a lot of time and effort from property staff. However, it comes with great benefits and is the best way of not only attracting high-quality prospects, but keeping them as long-term advocates of your property.
Residents have high expectations in 2019. Here's 5 high-end apartment amenities that are guaranteed to make yours smile. ????
Searching for your next perfect rental? Or, scoping out what best-in-class properties are offering their residents in the current #amenitiesrace? Look no further.
We know that today's residents expect more than just pools, in-home laundry, and dog parks. Here are 5 new premium apartment amenities that property managers should definitely consider offering their residents in 2019 and beyond.
The modern tenant may already own, or may be dreaming of owning, an electric car. For eco-conscious individuals, having a built-in electric vehicle (EV) charging station in the parking lot would be a priority amenity to search for.
Don't currently have a EV charging station at your apartment? No problem. Companies like ChargePoint and EverCharge can work with your property manager and/or HOA to install charging stations in your parking lot. Just share with them your #Tesla dreams and they'll come around!
Having a standard gym is very typical of apartment complexes today, but offering classes to residences will truly make your property standout from the rest. Everything from yoga, spin, Zumba, hip hop, meditation, HIIT workouts, and more would not only delight your active residents, but it will help build an engaged community at your property.
In addition to scheduled classes, consider including highly-popular #Peloton bikes in the gym so that tenants have access to digital classes via their own paid subscriptions.
With pre-installed smart assistants like Hello Alfred, technology has made "easy apartment living" the easiest its ever been in history. Wow your residents with apartment amenities that will make it as easy as a few clicks to book dog walkings, personal training sessions, and cleaning services (Amenify). Plus, have your residents pay rent using their iPhones (Dwello).
Make sure your package delivery is also empowered by technology with smart Amazon Hub lockers and other services that even ensure deliveries are kept refrigerated.
Gone are the days of the boring, dated business center. Upgrade your apartments' working area to a modern co-working space that includes the business amenities that every #telecommuter or student would love, including free printing, access to high-speed internet, ergonomic chairs, and free cold brew coffee.
Wish you could outsource your free #printing amenity? Look no further. Get in touch with PrintWithMe to learn more about how you can offer this crucial and convenient amenity that residents absolutely love.
Creating spaces and events that encourage community building within your apartment is one of the best ways to grow long-term loyalty and resident happiness at your property. For example, Companies like Kin are also exploring co-living arrangements for families that encourage friends and families to grow together.
Consider building spaces such as outdoor kitchens, community gardens, gaming pavilions, and outdoor movie theaters / sports screens, and host events that your residents can enjoy based on their interests.
By making steps to offer these types of premium amenities to your residents, not only will you stand out amongst a sea of similar apartment offerings in 2019, but you'll be helping to build a happy, healthy, and connected community in your locale.