Coworking Has Replaced the Business Center-Data Explains Why
Coworking has replaced the traditional apartment business center as 75% say access to coworking spaces directly influences their decision to renew their lease. By Becky McLaughlin For years, the business center was treated as a baseline amenity in multifamily communities. It represented productivity, access and modern living. Today, many of those spaces sit unused, built […]
National Coffee Milkshake Day: A Cool Way to Add Buzz to Your Summer Resident Events
Who says iced coffee should have all the summer fun? July 26 is National Coffee Milkshake Day, and it’s the perfect opportunity to lure residents out of their air-conditioned comfort zones and into a community gathering where they can connect with their neighbors over something cold and caffeinated. What is National Coffee Milkshake Day? National […]
National Cold Brew Day: Chill Vibes, Cold Coffee and Community Cultivation
April 20 is National Cold Brew Day — the perfect excuse to keep things cool and caffeinated at your property. Whether your residents are hardcore coffee fans or just here for the vibes, this day is an easy win for community building. Cold brew’s been having a moment for a while now. It’s smooth, it’s […]
Maximizing Multifamily Profitability: The Key Factors Driving ROI
Everyone talks about ROI, but in multifamily, knowing where to focus is what separates good operators from great ones. With margins tightening and resident expectations rising, smart prioritization isn’t optional. It’s the playbook. Here’s a breakdown of what actually moves the needle, and what quietly eats into your bottom line. Profit Drivers: What Boosts Multifamily […]
Brew Better Communities: Why Coffee Is the Secret to Resident Retention
If you think coffee is just a morning ritual, your residents would disagree. It’s a non-negotiable daily habit, a $100 billion industry, and – if done right – one of the most effective retention tools in multifamily housing. Yet, most properties still treat coffee as an afterthought. A lonely, outdated coffee pot in the corner […]
National Espresso Martini Day: A Spirited Celebration for Your Community
March 15 is National Espresso Martini Day — the one day a year where it’s perfectly acceptable (and encouraged) to mix your coffee with a little bit of vodka. And we think it’s the perfect excuse to shake things up at your property with an event residents will actually want to attend. Espresso martinis have […]
The Multifamily Amenities That Actually Drive ROI (And the Ones That Don’t)
Amenities aren’t just nice-to-have extras—they’re either driving revenue or draining resources. Yet, many properties invest in flashy features that look good in marketing but offer little real value to residents. Let’s be real: A pool that’s open three months a year? A rooftop lounge that sits empty? Those don’t move the needle on retention. But […]
The ROI of Multifamily Amenities and Proptech: Beyond Cost to Community Impact
If you think multifamily amenities are just perks, your residents would disagree. Today’s discerning renters aren’t just looking for a place to live – they want modern amenities that cater to their busy lifestyles, align with their values and enhance their sense of community. Yet, many properties are resting their laurels on features that barely […]
5 Student Housing Amenities Gen Z Actually Wants (It’s Not What You Think)
Student housing is booming — now a $10 billion market with demand expected to hit 9.2 million beds by 2031. That means more properties, more competition and a race to attract (and retain) residents. But here’s where things get interesting: What actually gets students to sign a lease — and renew it — isn’t what many […]
Brew Better Communities: A Strategic Guide for Using Coffee Amenities to Attract, Engage and Retain Residents
A great cup of coffee isn’t just a perk—it’s an experience that can shape how residents feel about their community. Inspired by a WithMe webinar, this e-book uncovers how premium coffee amenities can create a welcoming atmosphere, keep residents engaged and encourage lease renewals.Here’s what’s inside: ☕️ How Coffee Creates Community – Discover how coffee […]