Coworking has replaced the traditional apartment business center as 75% say access to coworking spaces directly influences their decision to renew their lease.
By Becky McLaughlinFor years, the business center was treated as a baseline amenity in multifamily communities. It represented productivity, access and modern living. Today, many of those spaces sit unused, built around assumptions about work that no longer hold true.
Zillow’s 2024 analysis of 5.6 million U.S. rental listings highlights just how much expectations have changed. Apartments that continue to promote business centers receive 24% fewer saves and 27% fewer shares per day. Properties that highlight coworking spaces, on the other hand, see a markedly different response, with 16% more saves and 23% more shares.
