by Andrea Zander
As rent affordability pressures rise and operators navigate a more constrained revenue environment, multifamily strategy is increasingly shifting toward operational efficiency, cost discipline and resident retention. In this interview, Shannon Dunnigan, director of sales at WithMe, discusses how operators are reassessing vendor relationships, identifying opportunities to reduce expenses without compromising the resident experience and leveraging technology-enabled amenities to support retention. The conversation also explores how tenant expectations are evolving as housing costs increase and where persistent inefficiencies remain across multifamily portfolios. Dunnigan highlights how data and automation can improve visibility, streamline workflows and better align on-site teams with higher-value responsibilities.
WithMe is a technology provider focused on delivering amenity solutions designed to enhance resident experience while improving operational efficiency for multifamily owners and operators.
As rent affordability pressures intensify and rent-control policies are considered in markets such as Boston, New York, Los Angeles and Washington, D.C., how are multifamily operators adjusting their strategies to maintain performance?
From what we’re seeing, operators are becoming much more selective about supplier partnerships. The easiest decisions to justify are those that can clearly tie back to ROI, either through revenue generation or expense savings. There’s also less room for “nice-to-have” spend, so operators are asking tougher questions about what actually performs and what earns its place in the budget. That’s pushing them to focus on partners that can demonstrate impact, not just resident appeal.
