Webinar

How to Find and Retain Better Residents

Made possible by WithMe, Inc., this Student Housing Insight webinar brings together a panel of experienced operators for an engaging discussion on attracting and retaining top-tier student residents. The session is designed for student housing professionals who want to better understand how students choose housing, what parents prioritize during the decision-making process, and which experience details matter most after move-in. You’ll hear directly from industry peers and leave with clear, actionable ideas for improving leasing performance, move-in execution, and day-to-day resident satisfaction — all through smarter experience and amenity decisions.

Here’s who you’ll hear from:

  • Wes Deese | Founder & CEO | Student Housing Insight
  • Zach Bishop | Regional Leasing Manager | The Tailwind Group
  • Sydney Everett | Vice President of Leasing and Operations | GMH Communities
  • Abby Jarvela | Senior Vice President | Asset Living

Here’s what you’ll learn:

  • Effective tactics to reach and engage first-time leasing students and their parents, with a focus on clarity, reassurance, and decision confidence.
  • Proven strategies for supporting international students through marketing and housing experiences, from early communication through move-in.
  • Best practices for designing a move-in experience that feels organized and approachable, helping students and parents settle in with fewer questions and concerns.
  • Practical ways to build connections within student housing properties through consistent programming and thoughtful use of shared spaces.
  • Key criteria for evaluating which amenities support daily student routines, improve tour conversations, and contribute to retention over time.
  • Actionable approaches for strengthening your reputation with students and on-campus stakeholders through experience consistency, reviews, and referrals.
  • Simple methods for applying student feedback to prioritize improvements that have the greatest impact on satisfaction.
  • Clear frameworks for aligning leasing, marketing, and on-site teams around a shared understanding of the resident experience.
About the speaker:
Wes Deese
Wes Deese Founder & CEO, Student Housing Insight
About the speaker:
Zach Bishop
Zach Bishop Regional Leasing Manager, The Tailwind Group
About the speaker:
Sydney Everett
Sydney Everett Vice President of Leasing and Operations, GMH Communities
About the speaker:
Abby Jarvela
Abby Jarvela Senior Vice President, Asset Living

Access Recording

Duration: 1 Hour
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