Move over winter, spring, summer and fall — in multifamily, the real seasons are budget season and peak leasing season. The latter, spanning from Memorial Day to Labor Day, is a three-month sprint that accounts for 70% of annual moves across the U.S. For operators, it’s a high-stakes window packed with online inquiries, tours, screenings, applications, move-ins and move-outs.
To maximize occupancy and rental income, early preparation is essential — and the time to start is now.
