Top multifamily players detail their most important amenities

Although the trend toward remote work has taken a hit in the past year as more companies call their employees back to the office, major apartment owners and operators report that work-from-home spaces are still tops with renters. Since the COVID-19 pandemic led more professionals to work from home, coworking spaces have grown into a […]

Convenience-focused amenities boost resident retention

Residents choose apartments for a number of different reasons — location, price, square footage. But they stick around for something rarely called out in marketing materials: when their day-to-day life just works the way it should. Retention is one of the biggest challenges in multifamily. With resident retention currently hovering around 60 percent, and over […]

20 Ways First-Time Leaders Can Build Confidence And Authority

Taking on a leadership role for the first time can be intimidating, regardless of whether you’re managing a team or an entire organization. Though previous experience can help soften the pressure that comes with stepping up to the leadership plate, building the confidence and authority required to lead effectively takes time and persistent effort. To […]

How to Create a Productive Coworking Space

Now at the five-year anniversary of the COVID lockdowns, work still looks much different for many employees. Despite some return-to-office notices, remote work and hybrid schedules continue to dominate, and multifamily properties have had to accommodate this new way of life for many residents.  The business centers of pre-pandemic times don’t quite fill the need […]

Practicality is the Name of the Game for ROI on Amenities

Amenities shape the daily lives of a property’s residents. They are not simply marketing tools or leasing incentives, but a crucial component of what makes an apartment community feel like a home. However, not all amenities hold their value. For example, a luxury golf simulator can cost anywhere from $25,000 to $150,000 to install. A rock climbing […]